Vietnamese businesses bring green consumption trends to e-commerce platforms

The green consumption trend has been "knocking on the door" of more and more Vietnamese consumers, Vietnamese businesses have promoted their products on e-commerce platforms.

According to the latest data from the Association of High-Quality Vietnamese Goods Enterprises, in 2024, up to 59% of consumers are willing to increase the use of "green" products. This shows that the green consumption trend is gradually becoming more popular in Vietnam. Grasping this trend, many big names pioneering in the field of sustainable products and environmental protection in Vietnam such as VinFast and Cocoon have chosen e-commerce as a distribution and promotion channel. This cooperation is not only a lever to reach young customers with open minds, with a high sense of responsibility towards the community and the environment, but also supports Vietnamese businesses to widely spread the philosophy of green living, towards sustainable development. VinFast pioneers in bringing electric vehicles to the market, determined to "green" Vietnam . Last May, VinFast made a strong impression on consumers across the country when it became the first car company to sell electric cars on an e-commerce platform in Vietnam. A representative of the car company said that Shopee is an e-commerce platform with a large number of users, helping VinFast easily reach the target customer base of the VF3 car line. The 0% installment policy also helps relieve customers' financial worries when buying a car, contributing significantly to sales on e-commerce platforms.

The VF3 car launch event attracted a lot of attention from users. To date, VinFast's official store on Shopee Mall has attracted more than 35,000 followers.

The cooperation between VinFast and Shopee has brought about impressive figures with more than 700 electric motorbikes and 191 deposits for the VF3 electric car model. In addition, the Evo 200 model is also the best-selling product line with 356 cars sold via Shopee Mall, demonstrating the positive reception from consumers for electric vehicles on the e-commerce platform.

With the goal of "greening" Vietnam, VinFast is constantly looking for new opportunities to encourage the community to switch from gasoline vehicles to electric vehicles, thereby contributing to reducing emissions and making the environment "greener". Thanks to the support of Shopee, this Vietnamese enterprise has been able to increase its recognition and help customers have more shopping channel options.

Shopee continues to accompany the brand to spread the green philosophy as well as pride in Vietnamese products at the upcoming 11.11 super sale event with the chance to win 100 VinFast electric motorbikes.

Cocoon spreads the value of local products and green lifestyle through products

When eco-friendly products were still a strange concept, Cocoon was one of the pioneering brands for the vegan cosmetics trend in Vietnam. After more than a decade of development, Cocoon gradually affirmed its position not only domestically but also in the international cosmetics market.

Since its inception, this pure Vietnamese brand has continuously inspired consumers to live a sustainable lifestyle. Therefore, Cocoon has researched and launched 100% vegan products made from unique ingredients with a strong Vietnamese identity, committed to not using animal ingredients and not testing on animals.

Cocoon's vegan product line from Dak Lak coffee is always among the best-selling exfoliants on Shopee Mall.

On the journey to spread the value of Vietnamese agricultural products and this green living philosophy, Cocoon's Sales and Marketing Director, Mr. Pham Minh Dung, said that Shopee is an important strategic partner of the brand: "Thanks to convenient and fast shopping experiences and attractive promotions from Shopee, Cocoon can bring its vegan beauty products closer to users across the country." He also said that features such as Shopee Live, Shopee Video , and Freeship Xtra also contribute to encouraging consumers to be more willing to "open their wallets".

After 5 years of being on the market, Shopee and Cocoon have together brought hundreds of thousands of "green", "made in Vietnam" products to customers.

Both Cocoon and VinFast have seen Shopee not only as a potential sales channel but also as a platform to effectively spread the philosophy of green and sustainable living. Making the most of the features of the e-commerce platform not only helps the two pioneering Vietnamese brands reach young and dynamic customers but also affirm their position in the green consumption revolution and respond to the wave of "Vietnamese people use Vietnamese products".

With this strong growth, Shopee continues to play an important role in bringing Vietnamese green brands closer to consumers, contributing to building a sustainable future for domestic brands.

Source: https://congthuong.vn/doanh-nghiep-viet-mang-xu-huong-tieu-dung-xanh-len-san-thuong-mai-dien-tu-357658.html