Innovate propaganda, elevate Vietnamese products

Faced with rapid changes in the consumer market and the trend of increasingly deep integration, the propaganda work of the campaign "Vietnamese people prioritize using Vietnamese goods" is facing an urgent need for strong innovation in both content and form. Not stopping at creating awareness, propaganda needs to go into depth, impact consumer behavior, closely linking production - circulation - consumption. In Quang Tri, many orientations, solutions and creative approaches have been and are being implemented, contributing to bringing Vietnamese goods to conquer the market in the province in a sustainable way.

Promoting and building brands for local products contributes to improving the quality of the campaign "Vietnamese people prioritize using Vietnamese products" - Photo: D.V

Propaganda is one step ahead.

16 years since its launch, the campaign “Vietnamese people prioritize using Vietnamese goods” has contributed to reshaping the domestic market, gradually changing consumer habits, and increasing trust in goods produced by Vietnamese people. However, in the context of an open market and increasingly changing consumer habits, Vietnamese goods are facing fierce competition with imported goods, even on the “home field”.

In Quang Tri, the propaganda work to implement the Campaign is identified as an important political task that needs to be carried out regularly, continuously and in depth. Promoting the central role in directing and organizing the implementation, the Provincial Campaign Steering Committee has been strengthened, assigning specific tasks to each member, and at the same time closely coordinating with departments, branches, units and localities to deploy extensive propaganda activities to each target group.

The propaganda work was carried out systematically on the basis of thoroughly grasping and strictly implementing the directive documents of the Central and Provincial Party Committees, especially Directive No. 03-CT/TW of the Central Party Secretariat, Directive No. 28/CT-TTg of the Prime Minister and Plan No. 40-KH/TU of the Provincial Party Standing Committee. The content of the campaign was also proactively integrated by provincial departments, branches, sectors and mass organizations into the regular action program, linked with the emulation assessment criteria, thereby creating a clear change in awareness and action in the whole society.

The Provincial People's Committee actively responded to the program "Identify Vietnamese products - Be proud of Vietnamese products", combined with the implementation of the program "One commune, one product" (OCOP), to build a sustainable brand for specialty products. Many localities have organized OCOP fairs, introducing typical products, such as: Canh Duong fish sauce, Hai Ninh dried sweet potatoes, Le Thuy turmeric starch, Ba Don peanut oil... combined with the application of traceability stamps, livestreaming to promote products on social networks. This close coordination not only contributes to spreading the movement to each residential area, each household, but also creates practical opportunities for people to access, try, and properly evaluate the quality of Vietnamese products, thereby gradually forming domestic consumption habits.

Mr. Duong Tan Long, Vice Chairman of the Provincial Fatherland Front Committee emphasized: “Propaganda work is not simply introducing products, hanging banners and slogans, but must be a connecting activity - connecting producers and consumers, between beliefs and actions. To do so, it is necessary to strongly innovate the approach, diversify propaganda forms, and apply digital transformation in implementing the campaign”.

According to Mr. Long, the Fatherland Front at all levels in the province always clearly identifies the role of "connecting people's hearts" in propagating the movement, by integrating the movement's content with the 5 contents of the movement "All people unite to build new rural areas, civilized urban areas", in residential area activities, self-management groups, voter contact conferences...

At the same time, the Provincial Vietnam Fatherland Front Committee also proactively coordinated with press and media agencies to build specialized pages and columns to promote Vietnamese goods; organize articles to discover and praise typical examples of advanced production and consumption of domestic products. Thereby, contributing to orienting public opinion, creating a spillover effect, helping people raise awareness, change consumer behavior, thereby contributing to promoting the development of domestic production.

Many local products, after being “on air”, quickly attracted a lot of attention. Consumers not only accessed information but also interacted, ordered, and responded directly on digital platforms, opening up a space for direct and effective connection between producers and users.

Creative communication, building trust

It is undeniable that one of the major limitations of the CVĐ propaganda work in the past time is the lack of breakthrough in form. Therefore, an inevitable direction that Quang Tri is implementing is to strongly shift to creative communication, digital communication and experiential communication.

From changing awareness, consumers increasingly trust and choose Vietnamese products every time they shop - Photo: D.V

Associations and unions, including the Women's Union, Farmers' Union, and Youth Union, have flexibly deployed many new forms of propaganda, such as: Livestream sessions introducing local products; short videos on identifying genuine and fake goods; online contests to learn about Vietnamese goods; conferences to honor typical production and business households... Thereby, not only introducing goods, but also honoring the spirit of creativity, entrepreneurship and the courage to rise up of Vietnamese people, thereby inspiring sustainable domestic consumption.

In particular, 2025 is also the year the province promotes policies to support businesses in promotional activities, brand building, application of science and technology and digital transformation in production and business. Businesses that know how to apply traceability technology, anti-counterfeit stamps, environmentally friendly packaging, eye-catching digital interfaces, etc. will be given priority to participate in trade promotion programs and vote for typical products.

The close coordination between propaganda work and business support policies is creating a two-way communication space, where consumers clearly understand the value of Vietnamese goods, and domestic enterprises clearly understand the role of communication in improving competitiveness.

In addition, market inspection and monitoring are also considered part of the propaganda strategy through action. Authorities regularly inspect and strictly handle acts of commercial fraud, production of counterfeit goods, fake goods, and poor quality goods.

This not only contributes to restoring market order but also directly propagates to people and businesses, affirming the determination of all levels and sectors in protecting consumer rights and preserving the reputation of domestically produced goods.

“Propaganda is not simply information, but the spread of values, the connection of beliefs, and the promotion of responsible consumption. When Vietnamese goods are understood correctly, loved through action, and chosen not because of “reluctant preference” but because of quality, transparency, and commitment, that is the greatest success of the campaign and also a testament to the effectiveness of propaganda work in the new era,” affirmed Mr. Duong Tan Long.

Peace of Mind

Source: https://baoquangtri.vn/doi-moi-tuyen-truyen-nang-tam-hang-viet-195767.htm