Tourism is changing dramatically

In the past two years, the province's tourism industry has made a strong transformation. This is clearly demonstrated through the number of tourists and revenue, contributing to gradually realizing the goal of turning the "smokeless industry" into a spearhead economic sector of the province, increasing income for people, while at the same time, preserving and promoting the cultural and historical values of the locality.

With beautiful landscapes and many new tourism products, Tam Dao Tourist Area has become an attractive destination for domestic and foreign tourists. Photo: Nguyen Luong

Located in the transitional area between the Red River Delta and the Northern midland and mountainous provinces, Vinh Phuc is blessed with three landscapes: mountainous, midland and plain, creating a whole "Mountains surrounded by rivers, majestic mountains and rivers" with a long-standing historical and cultural value system with more than 1,400 historical and cultural relics, making Vinh Phuc one of the localities with many strengths for tourism development.

Exploiting this potential, the province has approved the planning of 6 key tourism and service areas and implemented many investment projects to develop tourism infrastructure; at the same time, creating favorable conditions for individuals and businesses to invest in the tourism sector, creating highlight projects and unique attractions for the province's tourism industry.

A typical example is Tam Dao Tourist Area. With the practical attention in many aspects of the province, attracting many businesses to invest in building infrastructure, creating many new and attractive tourism products, making Tam Dao Tourist Area an attractive destination for many domestic and foreign tourists.

Recently, outdoor music performances have become an indispensable spiritual food for tourists when coming to Tam Dao town every weekend. It is known that each of these music shows attracts from 300 - 400 audiences, attracting a large number of tourists to relax and stay overnight, contributing significantly to promoting Tam Dao tourism.

This is clearly demonstrated when in 2022, Tam Dao town surpassed many world-famous destinations to be honored by the World Travel Awards as the world's leading tourist destination town and by the end of 2023, Tam Dao was in the leading position of new outstanding destinations through statistics from the online travel service platform Agoda with search traffic increasing by 279% over the same period last year.

In addition, with the goal of making tourism a spearhead economic sector of the province, tourism promotion and development work; developing tourism products of the province with many innovations in a diversified direction; effectively applying digital platforms, social networks, connecting and closely coordinating with localities nationwide to attract tourists to the province.

In particular, from the beginning of 2023 until now, the province has organized many cultural and tourism programs and events to stimulate demand and attract tourists such as Spring tourism activities 2023, art programs with the theme "Vinh Phuc four seasons of love" in Tam Dao town; operating the Electronic Tourism Information Portal and Smart Tourism Application; putting into operation weekend music live shows on many stages in Tam Dao and Dai Lai tourist areas...

At the same time, participate in tourism promotion programs, promote and introduce craft village tourism products, typical products of the province in the two localities of Tuyen Quang and Khanh Hoa...; sign cooperation agreements between tourism and travel businesses of the province with many localities in the country such as Ho Chi Minh City, Phu Quoc (Kien Giang)...

Tourism businesses and units themselves have been proactive, well-prepared in terms of infrastructure and services, continuously innovating and improving the quality of services for tourists; tourist areas and destinations have strived to build a bright - green - clean - civilized and friendly image to leave a good impression on tourists.

These immediate and long-term solutions have brought about practical results, with the number of tourists to the province increasing rapidly over the years. If in 2022, the province welcomed over 8.2 million visitors, with tourism revenue reaching over VND 3,200 billion, then in 2023, the number of tourists to the province reached nearly 9.3 million (an increase of 13% compared to 2022), including 81,000 international visitors; total tourism revenue is estimated at VND 3.6 trillion, exceeding the plan set for the year and increasing by 10% compared to 2022.

This impressive growth shows the strong transformation of the province's tourism industry after a long period of being affected by the Covid-19 pandemic and the general economic recession globally.

Promoting the achieved results, existing advantages, attracting potential investors, building the image of Vinh Phuc as a modern, classy, high-quality and friendly tourist destination, the province directs functional sectors, local authorities and enterprises to continue improving the tourism environment, building smart tourism services; promoting linkages in planning development, infrastructure connection; developing human resources; innovating tourism promotion and advertising towards key markets.

In particular, focus on building a chain of unique tourism products, creating connections between localities with the goal of developing sustainable tourism, creating a breakthrough and momentum for the "smokeless industry".

Luu Nhung

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