Multi-generational tourism - new tourism trend in Vietnam

On October 8, Booking.com - one of the leading companies in the field of digital travel , announced the study of Multigenerational Leisure Travel Trends (Gen.Voyage!). The study was conducted in 2024 on 8,000 participants from 11 countries and territories in the Asia-Pacific region (APAC), including Vietnam.

This is the first time this study has been conducted in the APAC region to examine the popularity of multigenerational travel – when grandparents, parents, children and other family members travel together.

Strong relationships influence Vietnamese family travel decisions

In Vietnam, it is quite common for multiple generations to live together under one roof with close ties. This culture also affects the travel habits of families. Instead of choosing traditional vacations, more and more families prefer trips with the participation of grandparents, parents, children and many other relatives. These trips are not only for sightseeing but also to strengthen the connection between generations, creating memorable memories and profound experiences for each member.

Multi-generational travel helps bond family members

The Multigenerational Travel Trends study by Booking.com sheds more light on how family connections influence travel behavior and decisions.

Memorable trips connect generations

Multigenerational travel brings family members closer together. Data shows that 52% of Vietnamese travelers appreciate the joy of bonding and creating memorable memories with their loved ones, while 50% are interested in meeting and getting closer to family members they don’t see often; 38% enjoy learning from the perspective of other generations, 21.6% appreciate having family members help with childcare, and 36% enjoy seeing their children learn from other family members.

Plan a trip that pleases all generations.

While multigenerational travel is a great way to make memories with loved ones, it can be challenging to pull off. Planning a vacation that will please everyone, from aging grandparents to energetic kids to even demanding relatives, can be a challenge.

It’s like finding the answer to a difficult problem, with 36% of Vietnamese travelers sharing that they “struggle” with reconciling conflicting interests, 31% worry about safety and health, and 22% struggle with different dietary needs of family members. Additionally, balancing everyone’s energy (26%) and understanding and reconciling family relationships (24%) are also factors that make traveling together even more challenging. It’s important to put the common good of the family above personal preferences and ensure that everyone has something to look forward to on the upcoming trip.

So what’s the key to a successful trip? Creating experiences that appeal to all generations.

In fact, 31% of Vietnamese families choose to travel for reunions or special events because they believe it is an opportunity to bond and share important memories together. Activities such as dining experiences (21%) and sightseeing (18%) are quite popular, providing the opportunity to explore new cultures and cuisines for the whole family.

Resorts dominate, favored by 44% of Vietnamese families

Popular types of travel with families

Families often see special occasions as an opportunity to get together and celebrate important milestones (27%). Additionally, trips to visit relatives (21%) are not only about experiencing a new culture but also serve as a bonding experience. Dining experiences (21%) and sightseeing (20%) are also popular forms of travel, providing families with the opportunity to explore new cultures and cuisines while bringing members closer together.

The ideal place to stay for all generations

Accommodation options are increasingly diverse. Resorts with many amenities and services dominate, favored by 44% of Vietnamese families because they meet the diverse needs of all ages. Hotels come in second, with 38% of families saying they value convenience and amenities.

An emerging trend is to stay in unique accommodations, with about 6% of families drawn to culturally rich accommodations such as ryokan (traditional Japanese inns), hanok (traditional Korean and Korean houses), homesteads, and treehouses. These authentic local cultural experiences add to the richness of the trip.

Regardless of the type of accommodation chosen, families still prioritize three top factors: affordability (37%), proximity to attractions (32%) and convenience for dining (27%).

Places that "capture the hearts" of families

When choosing a travel destination, Vietnamese families prioritize safety (48%), affordability (40%) and suitability for all ages (31%). Although cultural experiences (12%) and sustainable tourism (10%) are also of interest, they are ranked second.

Varun Grover, Country Manager of Booking.com in Vietnam, said: "Vietnamese families place great importance on family ties and relationships. Multi-generational travel offers a unique opportunity for families to bond, build relationships and create lasting memories together. Our research has revealed the unique ways families are planning their vacations, from balancing different needs to ensuring safety and creating shared experiences."

Source: https://toquoc.vn/du-lich-da-the-he-xu-huong-du-lich-moi-tai-viet-nam-20241008145207333.htm