The application has won over thousands of visitors thanks to its smooth and convenient experience with a variety of financial products and many modern features integrated on the same platform. Thereby, FE CREDIT continues to affirm its pioneering role in transforming financial technology, contributing to spreading the trend of smart living and modern spending in the digital age.
Multi-tasking financial application FE ONLINE 2.0 - Enhancing the consumer lending experience
Throughout the event, the FE CREDIT booth became an unmissable destination for delegates and visitors. The FE CREDIT experience area was designed in a modern, eye-catching and technologically impressive style, highlighted by the brand’s blue color, integrating check-in space, digital interaction and a consumer finance product consulting counter.
On this occasion, FE CREDIT officially brings the multi-function financial application FE ONLINE 2.0 - a comprehensive upgraded version with many new, friendly and optimized features - closer to users. The application integrates multiple functions from flexible cash loans, opening credit cards, providing digital banking services to utilities that help track and manage loans with just a few simple operations on the phone.
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| Deputy Prime Minister Ho Duc Phoc (second from right) visits the FE CREDIT booth within the framework of VPBank Cashless City. Photo: FE CREDIT. |
Thanks to its user-friendly interface, fast processing speed and personalization capabilities, the application has received positive feedback from users of various ages. Notably, the majority of participants are young people – a potential target for modern consumer finance trends.
For them, financial applications not only need to be fast and easy to use but also need to “understand” individual needs, which is also the core orientation in FE CREDIT’s digital transformation strategy. Thousands of application downloads and many positive feedbacks from visitors are clear evidence of the appeal of FE ONLINE 2.0.
Mr. Minh Tuan (28 years old, Tan Phu district), one of the participants in the experience shared: “I used to think that consumer loans were cumbersome, complicated procedures and required a lot of travel. However, after being introduced and guided to download FE ONLINE 2.0 by my friends, I found it very easy. In the future, if there is a need, I will definitely choose to use FE CREDIT's consumer finance products through this application.”
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| Many interactive activities and introduction of FE ONLINE 2.0 application to visitors. Photo: FE CREDIT. |
The atmosphere at the FE CREDIT booth throughout the event was also always vibrant with many interesting interactive activities such as lucky draws, check-in to receive gifts, creating excitement for visitors. Attractive gifts were handed out, along with close conversations with the consulting team, helping to connect customers with the brand in a natural and friendly way.
FE ONLINE 2.0's appearance at the Cashless Day 2025 event clearly demonstrates FE CREDIT's commitment to working with the Government and the State Bank to promote digital transformation in the finance and banking sector. Especially in rural and remote areas where traditional financial services are limited, technology becomes a key solution. Thanks to the FE ONLINE 2.0 application, customers in all regions can easily use consumer finance products and receive online consultation, contributing to narrowing the gap in service access between regions.
Gen Z benefits from the digital era of consumer lending
In addition to the booth activities, another highlight in the series of events of Cashless Day 2025 is the discussion session "Living Digitally - Living Quality", with the topic: "Gen Z benefits from the era of digital transformation of consumer loans". Here, representatives of FE CREDIT and experts in the finance, banking and technology industries shared many perspectives on digital consumption trends, new financial habits of people, especially Gen Z - the generation that benefits from digital consumer finance products and services.
According to FE CREDIT representative, Gen Z is the first generation to grow up completely in a digital environment, where information about business, investment, economy , and society is easy to find and share. This gives Gen Z an open and very different mindset in approaching and managing personal finances.
Generation Z has gradually changed their perspective on "borrowing money", they do not see it as a burden but as an investment to serve their legitimate needs, from studying, starting a business to technology, traveling experience and consumer loan solutions are a launching pad to help them realize higher goals.
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| FE CREDIT representative participated in the discussion session “Living digitally - Living quality”. Photo: FE CREDIT. |
In addition, Gen Z has a higher risk tolerance than previous generations, not because they are reckless but because they have been educated about finance, how to use money and make money from a very early age. This gives Gen Z a proactive and independent financial mindset.
Therefore, credit institutions in general and financial companies in particular are entering a period where Gen Z is no longer the “end user” of the market but they are the trendsetters, setting new standards. Digital transformation in businesses is not just a technology race, but a long-term strategy aimed at improving the experience, putting user satisfaction first with that strategy putting customers at the center of all changes.
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| Gen Z, with its modern financial mindset, is contributing to changing the way the consumer finance market operates. Photo: FE CREDIT. |
The discussion session ended with a strong message: Digital living is not just about living conveniently, but also about living with a plan and being responsible for your financial choices. With outstanding digital adaptability, new financial thinking and proactive choices, Gen Z contributes to changing the consumer finance market towards a more modern and transparent direction.
FE CREDIT, with its strong determination and comprehensive digitalization strategy, is gradually improving its financial products and services in Vietnam, helping everyone have the opportunity to access fast, safe and sustainable consumer financial solutions.
On June 14-15, 2025, FE CREDIT accompanied VPBank as a member of the VPBank financial ecosystem to participate in the Cashless Day 2025 program. This is an annual activity organized to shape and strengthen habits, change behaviors of using digital payment methods and means, affirm the strategic role of cashless payments, and contribute to the implementation of the Government's "Project on developing cashless payments for the period 2021-2025".
Source: https://baodautu.vn/fe-credit-chinh-phuc-gen-z-voi-ung-dung-tai-chinh-da-nhiem-fe-online-20-d306922.html
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