FE CREDIT – 15 years of pride, empowering millions of dreams.

Over 15 years of development, FE CREDIT has not only been a pioneer in the consumer credit sector but also a symbol of innovation, perseverance, and unwavering effort to improve the quality of life for millions of Vietnamese people. Entering a new phase of development, FE CREDIT continues its sustainable transformation, upholding its commitment to "Fast – Easy – Reliable," providing customers with a transparent, convenient, and secure financial experience.

Bringing mainstream consumer finance to all Vietnamese people.

Established in 2010, from its early days, FE CREDIT (a member of the financial ecosystem of Vietnam Prosperity Bank - VPBank ) chose a challenging path – venturing into the nascent Vietnamese consumer credit market with the ambition to lay the foundation and build standards for the overall development of the industry. FE CREDIT focuses on the main customer segment: low-income individuals and rural customers who do not have access to modern financial systems and who often borrow through acquaintances or take out high-interest "quick" loans.

At this time, consumer lending models are still quite new to the public, with many unreliable lenders and numerous shortcomings leading some people to have a negative view of this new field. This is also the biggest challenge for FE CREDIT: how to make customers understand the nature and benefits of consumer loans.

FE CREDIT develops in parallel with the Vietnamese consumer finance market. Photo: FE CREDIT.

Thanks to persistent efforts, FE CREDIT's consumer finance products are increasingly appearing and becoming familiar to Vietnamese people, from factory workers and small business owners to general laborers. At stores selling motorbikes, household appliances, or electronics, people can easily access credit packages worth from a few million to tens of millions of dong with reasonable interest rates. This gives them more opportunities to solve their personal financial problems, realize plans such as shopping, education, healthcare, starting a business, stabilizing their lives, and building a solid foundation for the future.

FE CREDIT became a market leader, at times holding up to 50% of the entire consumer finance industry market share and being chosen by millions of customers, especially those who did not have access to traditional banking services.

FE CREDIT has a wide network, bringing financial solutions to all regions of Vietnam. Photo: FE CREDIT.

For customers, each loan from FE CREDIT is not just a financial solution, but also a token of trust, helping them to be more secure in life.

With its partners, FE CREDIT always values ​​sustainable cooperation and mutual development. FE CREDIT and its partners develop business through a network of tens of thousands of sales points, spreading the brand and expanding the ability to serve customers more comprehensively.

FE CREDIT actively fulfills its social responsibility to the community. For over 15 years, the company has implemented hundreds of community programs, contributing to a brighter future for disadvantaged people across Vietnam.

To date, FE CREDIT has served over 17 million customers, partnered with more than 8,000 partners, and has over 13,400 service points nationwide. Its diverse product and service ecosystem includes: flexible cash, installment loans for motorbikes, loans for mobile phones and electronics, and credit cards.

Building a sustainable future for consumer finance in Vietnam.

According to data from the State Bank of Vietnam, in 2024, the total credit volume of the economy reached over 15.6 million billion VND, of which consumer credit accounted for 21.46%, equivalent to approximately 3.3 million billion VND. However, the report "Decoding the New Era: Risks and Opportunities in the Banking and Consumer Finance Industry in Vietnam," published in December 2024 by FiinGroup, indicates that consumer finance companies currently only account for about 5% of the total consumer loan balance, showing that the majority of consumer credit is still concentrated in the banking channel.

The market has recently witnessed a strong entry of banks into the consumer lending sector with the launch of numerous tailored financial products. Banks are accelerating digitalization and strengthening cooperation with Fintech companies to diversify their access channels and become more customer-friendly. This reality creates both competitive pressure and opportunities for FinCos to expand market share and develop products, leveraging market potential for growth.

Amidst the growing trend of online shopping, installment payments, and credit card usage, and with the entry of Generation Z into the workforce creating new momentum for domestic consumer demand, FE CREDIT identifies digital transformation as a key to growth, enabling businesses to expand their scale, reach new customer groups, and improve operational efficiency.

Technology makes it easier and more convenient for people to access consumer financial services. Photo: FE CREDIT.

In the coming period, FE CREDIT will strongly implement its "Customer Experience-led Digitalisation" strategy, viewing it as the foundation for all innovation activities. With a comprehensive strategy and long-term vision, FE CREDIT will not only bring many practical values ​​to customers but also contribute to shaping the future of Vietnam's consumer finance industry – transparent, accessible, and sustainable.

“ FE CREDIT is proud to look back on its journey and confidently move towards the future – where every value created brings happiness and opportunities for change to the people of Vietnam. FE CREDIT will not only maintain its leading position but also continue to expand its influence in the financial industry through superior service quality, commitment to sustainable development, and fulfilling its responsibilities to the community,” a representative of FE CREDIT affirmed.

Source: https://thoibaonganhang.vn/fe-credit-15-nam-tu-hao-tiep-suc-trieu-uoc-mo-173179.html