FWD surprises by continuously spreading positive messages...

Mr. Anantharaman Sridharan, General Director of FWD Vietnam, delivered the opening speech, marking the milestone of launching the new inspirational campaign.

Through this, the campaign hopes to encourage people not to procrastinate, to fan the flames of passion and live fully with their desires today.

The campaign “Live fully with FWD Easy-to-understand Insurance” is inspired by the beauty of two changing moments of the day: dawn with fresh moments, bringing endless opportunities and sunset when the hustle and bustle of life is put aside, thereby empowering and encouraging people to instead of hesitating and waiting for “someday”, be bold and turn your passions into reality “today”.

The campaign's message of living every moment to the fullest and living your desires today was widely spread.

Ms. Nguyen Kim Mai Thu, Deputy General Director of Human Resources Development and Deputy General Director of Brand and Marketing of FWD Vietnam shared: “Life will be full of excitement for those who dare to live their passion to the fullest. Through the campaign “Live fully with FWD Easy-to-understand Insurance”, we want to emphasize that FWD is always here to help you and your family live a life full of passion and enjoy every moment of life. This is a testament to FWD’s brand commitment to customers as well as how we realize our vision of changing the way people feel about insurance”.

Joining FWD in the campaign “Live fully with FWD Easy-to-understand Insurance” are artists with inspirational stories of “living fully” such as music producer - DJ WOKEUP (Vietnam), Rapper - actor Heyo (Hong Kong - China), Hip-hop/Trap artist Risa (Japan) and singer - songwriter Zea (Philippines). Each artist shines and lives fully with their dreams in their own way, but they all have one thing in common, which is the fire of passion and perseverance in pursuing their dreams.

In Vietnam, WOKEUP is widely known for its unique creativity in music production. WOKEUP's intense love for music, perseverance in pursuing their passion, and determination to constantly improve themselves have strongly demonstrated the spirit of living fully that FWD wants to spread to the community, encouraging everyone to live fully with their own choices today instead of waiting for some day.

WOKEUP accompanies FWD to spread to everyone the spirit of living with passion.

Information on the campaign “Live fully with FWD Easy-to-understand Insurance” will be continuously updated at https://www.fwd.com.vn/vi/about-us/song-day/.

FWD is an insurance group operating across Asia with over 13 million customers in 10 markets, including some of the fastest growing insurance markets in the world . FWD was founded in 2013 with the vision of “changing the way people feel about insurance”. With a customer-centric approach, harnessing the power of digital technology, FWD provides customers with innovative, easy-to-understand insurance products and a simpler insurance journey.

FWD Vietnam Life Insurance Company Limited (English name is FWD Vietnam Life Insurance Company Limited) was established in 2016 and is a member of FWD Group, headquartered on the 11th floor, Diamond Plaza building, 34 Le Duan, District 1, Ho Chi Minh City.

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