Gen Z is shaping a more personalized and vibrant travel landscape

(To Quoc) - In the digital age, especially the "AI age" that is developing strongly like today, young generation tourists (aged 12-27 - Gen Z) are the ones who help us change and have a clearer view of the future of the tourism industry. This generation is redefining the way we experience and explore the world .

Through the results of two studies, Travel Trends 2024 and Travel Predictions 2024, conducted by Booking.com, one of the leading companies in the field of digital tourism, in more than 30 countries and territories around the world, we have partly helped us have more useful information related to the travel preferences and habits of this generation growing up with technology, thereby revealing part of the future of the tourism industry.

In that trend, Mr. Varun Grover, Country Director of Booking.com in Vietnam said: "The travel preferences of Gen Z in Vietnam provide an interesting look at the future of the travel industry, where technology, values ​​and connections in relationships are closely related. For this generation, travel is not only about exploring new lands but also a way for them to express their personal identity with the support of AI and digital tools that help optimize personalized experiences. Whether this generation is looking for authentic experiences, balancing personal travel and family connections, or pursuing unique values, Gen Z is shaping a more personalized and vibrant travel picture than ever before..."

Gen Z is shaping a more personalized and vibrant travel landscape

Leveraging technology to optimize travel experiences

Gen Z is using technology at every step of their travel journey, from using AI to plan ahead of their trip, to finding tech amenities and services at their accommodations, to using technology to capture memories after their trip ends.

The survey results show that 51% of Vietnamese Gen Z travelers surveyed said they feel comfortable relying on technology to create unforgettable travel experiences. 50% shared that they trust artificial intelligence (AI) to recommend less crowded and less-known tourist destinations. 67% would use AI travel planning technology to schedule their trip. 57% expressed interest in modern technology-based amenities and services, such as robot waiters or AI-based touchpoints at their accommodations. 43% would review photos taken during their trip to reminisce and find the feeling of relaxation and comfort like when they were on vacation.

Balancing solo travel and family travel

For Vietnamese Gen Z, close relationships play an important role in how they choose destinations and how they experience each journey. This generation wants to travel to strengthen personal relationships. Social media and digital relationships play an important role in helping them make decisions about their travel. 64% of Gen Z respondents in Vietnam said they tend to travel with family members, 58% with their parents and 44% with their spouse. 71% are inspired to travel by information shared by friends or relatives on social media. 56% will consult friends and family for more ideas and inspiration for their trip.

Vietnamese Gen Z is not afraid to travel alone. This is shown by the number of 52% of respondents saying they have traveled alone in the past 6 months and 72% are planning to travel alone in the next 12 months.

Smart Spending: Optimize costs while still ensuring a unique travel experience

Although Gen Z considers travel an indispensable part of life, they are still very concerned about spending wisely. They often travel during the off-season to save costs and choose unique, one-of-a-kind experiences for their trips.

In 2024, 62% of Vietnamese Gen Z travelers surveyed shared that they tend to choose short domestic trips lasting from 1 to 4 nights. 52% agree that the "value for money" factor is quite important when choosing a destination. Considering financial factors, 62% choose to travel during the low season to save costs. 63% "hunt" for discount codes from loyalty programs to optimize costs as much as possible. When considering their travel budget in 2024, 69% want to choose destinations with unique travel experiences such as skydiving or hot air ballooning.

Three criteria when choosing a place to stay: Comfortable, familiar and convenient

Gen Z Vietnam tends to repeat habits, with 80% admitting that they have returned to a place they liked and stayed in before, and 66% are looking for hotels to stay in for trips this year. This generation wants a simple, fast experience and does not have many obstacles when booking many different services at the same time.

Specifically, 38% of respondents aged 12-27 in Vietnam shared that they often book sightseeing and experience activities before booking accommodation. 60% often book airline tickets before booking accommodation. When asked about booking tickets to attend events, 59% of GenZ respondents tended to book tickets before booking accommodation.

Recreational and mental relaxation travel is becoming more and more popular.

Gen Z travelers are more concerned about their physical and mental health. According to a survey, 61% of Gen Z travelers in Vietnam said that the main reason they travel is to relax, and 29% want to connect more deeply with themselves. This explains the rise of wellness-focused tourism, with a trend toward destinations that offer services such as yoga, meditation, and spa treatments.

Source: https://toquoc.vn/xu-huong-du-lich-thay-doi-the-nao-trong-thoi-dai-ai-20241106113058763.htm