(To Quoc) - Continuing to be a "magnet" attracting the world's most prestigious resort brands, including Rixos with its "all-inclusive" model to Vietnam, Phu Quoc is ready for a strong transformation to become a new destination for the global elite.
All-inclusive - a new resort concept favored by the global elite
From Antalya to the World: The Journey to Redefine "All-Inclusive"
Antalya, located along Turkey's beautiful Mediterranean coast, has long been a popular tourist destination known for its year-round warm climate, white sandy beaches and deep blue waters. In the 2000s, resorts here still largely followed the primitive "All-Inclusive" model, where guests only needed to pay a fixed fee in advance to enjoy all the services in the resort without worrying about additional costs.
With the rapid increase in international tourists, especially the elite from Russia and Europe, the usual "All-Inclusive" packages no longer meet their desire for exclusivity, personalization and high-class experiences. Seeing a great opportunity, in 2005, Rixos launched its first resort Rixos Premium Belek, transforming Antalya into not only a destination for relaxation but also a symbol of luxury and comprehensive experiences.
Rixos Premium Belek Resort (Photo from Rixos website)
At Rixos Premium Belek, the concept of “paying once” is not just about convenience, but also comes with a commitment to providing a luxurious and comprehensive experience. Guests do not feel limited to a fixed service package, but instead enjoy the highest level of freedom and pampering, as everything is designed to be personalized, from meals to individual spa treatments. It is this innovation that has transformed the “All-Inclusive” model from a budget option to a luxurious resort standard, especially favored by the elite and perfectionists.
From Antalya, the concept has taken off, making Rixos one of the world’s fastest growing all-inclusive resort brands, with a presence in more than 30 luxury destinations, from the UAE and Egypt to Russia and Europe.
The world tourism industry has since witnessed the rise of a new, revolutionary resort concept, "All-Inclusive" - "luxury package". This is not just a simple resort model but also a declaration of comfort, luxury and personalization, reserved for the elite or tourists who are willing to pay high in exchange for a "worry-free" ultimate experience.
Phu Quoc – Rixos' first "all-inclusive destination" in Southeast Asia
On December 5,Sun Group and Accor & Ennismore - the world's leading hotel management group - signed a cooperation agreement, bringing the world's leading luxury all-inclusive resort brand Rixos to Hon Thom, Phu Quoc. Rixos Phu Quoc will be Rixos' first resort in Southeast Asia, an area with outstanding tourism potential and a strong increase in the high-end customer segment.
Rixos Phu Quoc is the first resort of this famous brand in Southeast Asia.
Located in Hon Thom, in the Sun Paradise Land ecosystem that Sun Group created in Phu Quoc, Rixos Phu Quoc brings together the quintessence of unique architecture and culture. The resort owns nearly 2,000 exquisitely designed rooms, including 207 suites, with panoramic ocean views and private access to the pristine beach.
Aquatopia Water Park at Sun World Hon Thom
Here, customers who own an all-inclusive package will only need to pay once for all services, from rooms to diverse meals (with nearly 20 restaurants/bars), a series of exclusive amenities from the family-friendly beach area with many playgrounds and Rixy Kids Club, swimming pool, outdoor playground, gym, spa & activities to fully experience the Sun Paradise Land ecosystem in Phu Quoc such as visiting the Sunset town, riding the world's longest 3-wire cable car, having fun at the Aquatopia water park at Sun World Hon Thom; enjoying high-class art shows... and many other experiences.
Sun Paradise Land ecosystem helps maximize the value of the "All-Inclusive" model
In addition to the pristine natural beauty, fine white sand beaches and unique island ecosystems, Rixos chose Phu Quoc as its first strategic destination in Southeast Asia because of the optimization of the Sun Paradise Land ecosystem that Sun Group is meticulously completing here. This brand considers this to be the perfect foundation for the "All-Inclusive" model to maximize its value. Thanks to the combination of synchronous infrastructure and high-class amenities that Sun Group has created, Rixos Phu Quoc will not only be a single resort, but also a complete piece in the high-end tourism picture of Phu Quoc, which is striving to become a luxury destination, attracting international tourists with high spending needs and long-term stays.
Commenting on the Sun Paradise Land ecosystem, Ms. Agnes Roquefort - Global Development Director of Accor Luxury & Lifestyle said: "Sun Group has built a comprehensive ecosystem including accommodation, entertainment and many unique experiences. This is completely consistent with the value we bring to visitors - a comprehensive 360-degree experience. From rooms, restaurants to great experiential activities, all contribute to creating unforgettable memories for visitors."
The cooperation between Sun Group and Rixos is not only a big step forward for Vietnam's resort tourism industry but also lays the foundation for the sustainable and long-term development of the Pearl Island. With the appearance of Rixos Phu Quoc, combined with other famous brands such as Ritz-Carlton Reserve and The Luxury Collection in the future, Phu Quoc is on its journey to become a new super luxury resort destination in the world, not only changing the way the world views Vietnam tourism, but also affirming the attraction of the pearl island on the global tourism map.
Source: https://toquoc.vn/giai-ma-mo-hinh-nghi-duong-vo-lo-vua-ra-mat-tai-phu-quoc-20241210093016677.htm
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