Hanoi speeds up welcoming international visitors with new tourism products

In July 2025, Hanoi welcomed a brilliant summer and affirmed its position as a top destination with impressive growth figures.

In the context of the global tourism industry recovering strongly, the thousand-year-old capital has been gradually transforming strongly, proactively "leading the wave" with a series of new products, attractive stimulus programs and extensive international cooperation activities.

Signs of improvement

According to the Hanoi Department of Tourism, in July alone, the capital is estimated to welcome about 2.8 million visitors, an increase of more than 10% over the same period in 2024. In particular, the number of international visitors is estimated to reach over 553,000, an increase of 25.2%. Domestic visitors are estimated to reach 2.25 million, an increase of 7.1% over the same period in 2024.

Not only growing in quantity, Hanoi's tourism industry also reaped economic benefits. Total revenue from tourists in July reached about 10.68 trillion VND, up 13.9% over the same period in 2024, contributing significantly to the overall development of the capital's economy .

International tourists visit Hanoi's Old Quarter. (Photo: Thanh Tung/VNA)

In the past 7 months, Hanoi is estimated to have welcomed more than 18.36 million visitors, with total revenue from tourists estimated at VND 73,000 billion, up 11.6% and 14.5% respectively over the same period in 2024. This is a clear demonstration of Hanoi's appeal to friends from all over the world.

Possessing more than 3,760 accommodation establishments with over 71,000 rooms, including 85 hotels and apartment complexes rated from 1 to 5 stars, Hanoi is increasingly perfecting its modern and diverse accommodation infrastructure system.

From luxurious 5-star hotels by West Lake to homestays imbued with the atmosphere of the old town, the capital always knows how to please tourists.

Not only that, tourism-standard services are also flourishing. Currently, the city has 58 establishments recognized as meeting standards for serving tourists, including restaurants with special cuisine, shopping spots, entertainment areas and even health care facilities.

Every experience in Hanoi - from enjoying bun cha under the shade of an ancient tree, to sipping egg coffee on an old quarter balcony - can become an unforgettable memory.

Product innovation - journey diversity

With the motto of “constantly innovating to retain tourists”, Hanoi is focusing on developing a series of new and attractive tourism products such as night tourism, agricultural experience tourism, golf tourism, community tourism in ethnic minority areas, etc.

The journey to discover Hanoi is no longer limited to the Old Quarter or Hoan Kiem Lake, but expands to the suburbs with pristine beauty and rich culture.

Cat Linh-Ha Dong metro line. (Source: VNA)

Metro tourism route - a new potential product is also being carefully surveyed to serve tourists in the near future. The image of tourists leisurely exploring Hanoi by train, visiting tourist attractions by green-clean-beautiful means of transport will no longer be far-fetched.

Not only firmly established at home, Hanoi tourism is also actively "reaching out to the world."

The city coordinated to organize and participate in the "Guangzhou Culture and Tourism Promotion Seminar" at the Daewoo Hotel on July 4 and is preparing to attend the first Global Cities Tourism Summit, held in Busan (Korea) next September.

Besides, Hanoi will also promote its cultural and tourism image at the Osaka Expo and promotion program in Nagoya, Japan.

Communication and promotion activities have also been stepped up. The capital’s tourism industry is actively spreading the image of a dynamic, attractive and friendly city.

Information is continuously updated on platforms such as the Department of Tourism website, Facebook, fanpage of the Vietnam National Administration of Tourism (Ministry of Culture, Sports and Tourism), and major media channels.

In August 2025, Hanoi continues to affirm its position as a global destination with a series of attractive events. Among them, the highlight is the Hanoi Beverage Festival 2025, launching new tourism products with the theme "Hanoi Tourism - Convergence of Essence 2025."

This will be a big boost for the peak tourist season, attracting a large number of domestic and foreign tourists. With dynamic management and constant creativity, Hanoi is gradually realizing its goal of becoming the most attractive destination in the region.

Whether they are tourists visiting for the first time, or people from the capital returning to find traces of the past, Hanoi always has a way to hold them back with things that are both familiar and new./.

(Vietnam+)

Source: https://www.vietnamplus.vn/ha-noi-tang-toc-don-khach-quoc-te-voi-nhung-san-pham-du-lich-moi-post1052074.vnp