Co.op's 'green' private label products attract customers

Standing out on Saigon Co.op 's shelves these past few days are environmentally friendly products from the program 'With Co.opmart, I choose to live green'.

As soon as it was launched, the program received enthusiastic support from customers when it brought products that were not only high quality and green but also had "affordable" prices. From now until March 27, the program aimed at consuming green products will continue to take place at the entire system of 800 points of sale of the Ho Chi Minh City Union of Trading Cooperatives (Saigon Co.op) including Co.opmart, Co.opXtra, Co.op Food, SenseMarket... Want to live green but afraid of the price As a regular customer of Co.opXtra (Van Hanh Mall, District 10), Ms. Mai Thi Chung (living in District 5), shared that she often visits the supermarket to shop for food and household appliances every weekend. Ms. Chung confided that she really likes clean vegetables, food, organic products, and environmentally friendly products, but is often "disappointed" when looking at the price list. "This time, the supermarket has deeply discounted many clean food and organic products... so I go to the supermarket more often, 2-3 times a week, to buy more fresh and clean food for the whole family," said Ms. Chung. Similarly, pointing to the shelves with dozens of brands of biodegradable products such as trash bags and gloves that are deeply discounted at the supermarket, Ms. Pham Thi Hang (living in District 10) said she had chosen 2 bags of Co.op Finest biodegradable wet wipes, priced from 66,900 VND down to 53,500 VND/pack. Ms. Hang said that using environmentally friendly wet wipes and trash bags is a new habit of her family recently. "Wet wipes and trash bags are very wasteful, and are released into the environment every day. If they accumulate, they can become mountains, so I decided to choose biodegradable products. I believe that each person makes an effort to change a little bit, persevering every day will also partly reduce the problem of waste," said Ms. Hang. For Ms. Nguyen Thi Quynh Chi (District 5), buying sustainable products may "hurt your wallet" at first but will help save money in the long run. According to her, choosing high-quality household products not only helps improve the quality of life, is good for your health but also contributes to protecting the environment. Ms. Chi gave an example of replacing plastic products that can be reused such as personal water bottles, thermoses, stainless steel straws, etc., which will help save money on buying new items, without having to buy them many times. In addition, Ms. Chi also has the habit of buying laundry detergent bags, dishwashing liquid and refilling old plastic bottles at home, which not only saves money but also helps reduce plastic waste that is difficult to decompose in the environment. In order to stimulate shopping during "Green Consumption Month", a representative of Saigon Co.op said that retail systems including Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, etc. across the country are simultaneously promoting and deeply discounting essential items. In addition, this system also guides consumers to choose products from businesses that do a good job of environmental protection, stimulating demand for friendly and energy-saving products.

This time, the supermarket has deep discounts on many clean food items, organic products... so I go to the supermarket more often, 2-3 times a week, to buy more fresh food for the whole family.
Ms. Mai Thi Chung (residing in District 5, Ho Chi Minh City)

Green products with "rock bottom" promotions According to a representative of Saigon Co.op, thanks to the advantage of distribution at supermarkets in the system, Co.op private label products are priced 5-20% lower than leading brands. When organizing promotional programs, prices continue to be discounted more. For the fresh food industry, the supermarket also joins hands with partners who are enterprises and cooperatives with specialized farms, applying high technology in production, preservation, packaging, and transportation to meet high quality standards, thereby ensuring product quality. In particular, many domestic brands have joined hands with Co.opmart and Co.opXtra to develop Co.op private label products. This shows that Co.op private label products not only bring benefits to consumers or retailers, but also support the development of Vietnamese businesses. In addition to encouraging suppliers and partners to respond to "green living", Saigon Co.op also increases the number of environmentally friendly products in the Co.op private label group such as: straws, cups, plates, bowls made of paper, biodegradable plastic gloves; biodegradable plastic food bags; biodegradable wet towels; shopping cloth bags... with preferential prices from only 8,900 VND. The program "No plastic bags day" every Thursday, giving bonus points to customers who use environmental bags, reusable bags when shopping at Co.opmart, Co.opXtra... With enthusiastic support from customers, it is estimated that the amount of plastic bags distributed to customers on this day is reduced by 20 - 30% compared to other days. In addition, the supermarket also offers a 15-30% discount on fresh foods: vegetables, tubers, fruits, beef, pork, poultry, seafood, marinated foods, etc. In particular, members who shop at the supermarket with a higher rank will receive a deeper discount, and enjoy many exclusive promotions such as: "Super speed 5K member privileges", "Plastic bag-free day with 3,500 green ambassadors", "Tuesday to accumulate points", "Accumulate stars to redeem Dove gifts" with discounts, bonus points, and gift vouchers to thank loyal customers. Along with promotions at the supermarket, customers are also given bonus points, discounts, and the mini game "I choose to live green" to hunt for discount vouchers of 30,000 VND, 50,000 VND, etc.

Buy more, get big deals In addition to deep discounts on green products, Saigon Co.op continues to deeply discount many products, from only 5,000 - 169,000 VND when buying the 2nd, 4th, 6th... product of the same type, the more you buy, the bigger the discount. Specifically: Co.op Select fish sauce 1.8l is now 39,900 VND/bottle, Co.op Select strawberry/chocolate cream cake 40g is now 5,000 VND/box, Clear cherry blossom shampoo, 48-hour dandruff removal is now 99,000 VND/bottle, Pantene shampoo smooth and shiny, dandruff removal, damage care 650g is now 89,900 VND/bottle. As for laundry detergent, Surf laundry detergent with morning dew, cool and refreshing, magical grass and flowers, 3.3kg bag, is now 79,900 VND/kg, Omo laundry detergent with front-loading to prevent musty odors/durable front-loading/for baby clothes/top-loading Comfort essential oil, 3.6kg bag, is now 149,000 VND/bag, Ariel laundry detergent with morning sunshine scent, 2.7kg/front-loading, lotus and jasmine scent, 2.3kg bag, is now 119,000 VND/bag, Maxkleen laundry detergent with sunshine/gentle/early morning flowers, 3.8kg bag, is now 109,900 VND/bag. Comfort fabric softener 1 time rinse with morning scent 3.2l bag now 157,900 VND/bag, Downy antibacterial fabric softener with morning sunshine 3.5l bag now 169,000 VND/bag, Co.op Happy white clean laundry detergent 3.8kg bag now 35,000 VND/bag, Co.op Select fabric softener with spring flowers/perfume 2kg bag now 25,000 VND/bag, Co.op Select men's elastic waistband shorts now 25,000 VND/piece.

Green product discount party The program "With Co.opmart, I choose to live green" directly discounts up to 30% on organic, environmentally friendly products. Specifically, Co.op Select paper cups in sizes from 11,200 VND to 18,200 VND, Co.op Select paper plates/oval paper plates/paper bowls in sizes from 18,300 VND to 27,900 VND, Co.op Select paper-wrapped straws in packs of 25 for 12,000 VND/pack, Co.op Finest biodegradable wet wipes in packs of 50 from 66,900 VND to 53,500 VND/pack. Co.op Select food plastic bags in sizes from 8,900 VND to 16,200 VND, Co.op Select 36cm non-woven PP bags, Co.op Select thermal bags from 11,500 VND to 28,500 VND, Co.op Happy 1kg colored garbage bags in sizes from 55,000 VND to 43,900 VND/pack, Co.op Select Japanese cucumbers are now 33,900 VND/kg, Co.op Select greasy lettuce is now 68,900 VND/kg. Co.op Select 450 sweet cabbage, green cabbage, and Da Lat bok choy are priced at 14,500 VND/package, Co.op Select beef tomatoes are now 37,900 VND/kg; Co.op Select cabbage is now 24,900 VND/kg, Co.op Select green-skinned grapefruit is now 49,900 VND/fruit, Co.op Select 5l vegetable oil is now 199,000 VND/bottle with a free 1l bottle of the same type, Co.op Happy 2kg white sugar is now 49,500 VND/package...

TTO

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