Support local product promotion

( Quang Ngai Newspaper) - For many years, the Department of Industry and Trade has implemented many activities to support enterprises, cooperatives, and business households to innovate their methods of selling agricultural products. At the same time, it has widely promoted and created opportunities to bring typical local products, especially OCOP products, to consumers.

Implementing the Project on innovation in agricultural product consumption and business methods for the period 2021 - 2025, with a vision to 2030 in the province and the Domestic Trade Development Strategy for the period to 2030, with a vision to 2045 in the province, in recent years, the Department of Industry and Trade has deployed propaganda, introduction and promotion of local products, bringing certain results.

In particular, in 2024, the Department of Industry and Trade issued an action plan to promote trade in the agricultural sector, creating conditions for connecting the consumption of agricultural products in the area, contributing to increasing agricultural export turnover in the coming time. Accordingly, a number of products have been introduced and promoted by the Department in association with stories imbued with love for the homeland and family, creating a unique culinary culture, opening up opportunities to access the market.

Bao Tien rice paper is produced at Bao Tien business household's facility, Hanh Trung commune (Nghia Hanh).

Bao Tien rice paper of Bao Tien business household, Hanh Trung commune (Nghia Hanh).

“The story of Bao Tien rice paper” has become an interesting thing, suggesting the affection of consumers for this rice paper product. In fact, rice paper is a traditional rustic dish of Quang Ngai people, but Bao Tien business household in team 8, Hiep Pho Trung village, Hanh Trung commune (Nghia Hanh) has been associated with a story of deep love for the homeland. Therefore, when the product reaches consumers, it is cherished as a gift from the homeland sent by relatives.

In Hanh Trung commune, many families do this job, but Bao Tien rice paper has made efforts to create its own unique characteristics. The owner of Bao Tien rice paper production facility, Nguyen Thi Cam Tien, shared that each cake is carefully cared for, from the selection of raw materials for processing, which is quality rice, to production on advanced machinery and equipment. The products are delicate and attractive, but still retain the traditional flavor, delicious, chewy, and balanced nutrition.

Therefore, Bao Tien rice paper products have increasingly affirmed their position in the market, especially in the Central and Central Highlands provinces. In the coming time, Bao Tien rice paper facility will continue to invest in more advanced machinery and technology for processing, expanding production scale, developing more consumption markets; improving packaging, meeting the needs of consumers.

A once famous product of Quang Ngai, imbued with the soul of the homeland, is malt. The malt product is currently being developed to a new level by Thy Thao Malt Production Facility in Village 3, Duc Nhuan Commune (Mo Duc), determined to maintain the love of the homeland in each product while still meeting the increasingly high consumer tastes. The product is made entirely from 100% rice and sticky rice, creating a deep yellow color, soft, not hard, fragrant, sweet, easy to preserve, and can be used for a long time.

Thy Thao malt.

The story of Thy Thao malt is closely linked to the determination and passion of a woman from Duc Nhuan commune, Mrs. Truong Thi Thao (62 years old). Mrs. Thao was born and raised in the "cradle" of the malt brewing profession. Since childhood, she has lived in the aroma of the malt brewed by her grandparents and parents. Although her main income is "labor for profit", malt brewing has created year-round employment for the whole family. When she reached adulthood, Mrs. Thao started a business with many jobs but was not very successful, so she returned to the traditional malt brewing profession. Perseverance, perseverance, creativity in the profession and the profession did not disappoint.

According to Ms. Thao, in addition to standard raw materials, delicious, sticky malt also depends on the cooking technique of the worker. The cook must know how to watch the fire, skim off the foam, and stir so that the malt cooks evenly, producing a fragrant, sticky batch of products. Currently, there are many malt products on the market, but the characteristic flavor of Thy Thao malt still has its own unique features. Thy Thao malt is sold all year round, but the peak season is during Tet and holidays when Quang Ngai people return to their hometowns to visit and buy it as gifts for relatives far away.

Article and photos: THANH NHI

RELATED NEWS:

Source