Hoa Binh: Implementing a tourism promotion communication campaign in 2025

The People's Committee of Hoa Binh province has issued a plan to implement a tourism promotion communication campaign in 2025.

Illustration photo/Source: Hoa Binh Newspaper

Accordingly, the general goal set by the province is to improve the effectiveness and efficiency of state management of tourism, mobilize investment resources for tourism development, and gradually turn tourism into a spearhead economic sector of the province; Strengthen information and propaganda activities on the position and driving role of the tourism industry in promoting the development of other sectors and fields; have policies and mechanisms for tourism development, local specific tourism products with rich and diverse forms; enhance the application of modern technology in tourism information and propaganda. In addition, promote the image and potential of Hoa Binh province in general, and Hoa Binh province tourism in particular, to key domestic and international markets. Thereby, strengthen linkages and cooperation in tourism development with domestic and international provinces and cities; Introduce destinations, products and tourism services in Hoa Binh province; Consulting, orientation, solving problems arising for the trip and the travel and resort needs of tourists.

In 2025, to promote tourism, the province will carry out communication on social networks by continuing to communicate the image and tourism of Hoa Binh province to domestic and international tourists on 04 social networking platforms: Facebook, Tiktok, Youtube and Instagram. The province will maintain the blue tick channels initiated in 2024 on 04 social networking platforms (Facebook, Tiktok, Youtube and Instagram); Build and produce communication content (text, images, videos ) suitable for each stage; post on the sections of social networking channels (Reels, Short videos...); Run ads to increase interaction, seeding into tourism community groups and forums.

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In addition, the province will carry out communication on mass media. Post news, articles, photos, radio and television programs on the content: events, images, tourism of Hoa Binh province; famous and unique places and destinations of the province on central and local television channels, newspapers and grassroots information systems.

The Provincial People's Committee requires that tourism information and propaganda activities in the province must closely follow the Party's guidelines and policies, the State's policies and laws; Information about destinations, products and tourism services in Hoa Binh province must be truthful, objective, clear and complete. In addition, it is necessary to proactively orient issues of public concern, especially important and sensitive issues of the locality; promptly respond to inaccurate information that negatively affects the image of Hoa Binh province./.

Source: https://bvhttdl.gov.vn/hoa-binh-thuc-hien-chien-dich-truyen-thong-quang-ba-du-lich-nam-2025-20250516084515452.htm