At the 2025 Autumn Fair, taking place from October 26, 2025 to November 4, 2025 at the National Exhibition Fair Center, Dong Anh commune, Hanoi city, the Ministry of Culture , Sports and Tourism will organize the "Quintessence of Vietnamese Culture" Zone.
The organization of the "Quintessence of Vietnamese Culture" Zone aims to promote trade, connect supply and demand, stimulate domestic consumption, support businesses to expand export markets, develop brands, products and services of Vietnamese cultural industry.
The Ministry of Culture, Sports and Tourism also organizes trade activities, promotes and advertises products and services in a professional manner to promote market development for cultural industrial products; organizes cultural, artistic, information and communication activities to promote fairs, attract customers, contribute to strengthening cooperation, signing trade agreements, developing brands, products and services of cultural industries.
Specifically, the "Quintessence of Vietnamese Culture" area will have 7 booths.
Software and game booths with activities of organizing eSports tournaments, experiencing new games, interacting with the gaming community, receiving gifts to promote trade, providing popular game service packages, high-end games to serve the needs of players; business trading activities.
The publishing booth with book exchange and sales activities is designed as a "book festival" to honor reading culture and closely connect readers, authors, and publishers; the Book Cafe space is a place to meet, sign autographs, and sell books at preferential prices.
The cinema booth will organize exchanges with film crews; arrange booths to introduce and sell cinema products and items; and trade souvenirs inspired by many Vietnamese films.
This place also organizes and operates a movie screening space (on the 3rd floor of the Fair Center) to serve the audience, including the movie "Red Rain."
"Red Rain" has contributed to portraying "a horrifying portrait of war." (Photo: Provided by the film crew)
The performing arts booth will be a place for trading in the field of performing arts; organizing exchanges with artists, learning about works and art forms, playing games related to traditional art forms, and selling handicrafts related to performing arts (costumes, musical instruments, lanterns, masks, puppets and decorative items).
The sports booth organizes martial arts performances, sports dances, and exchanges with athletes. The booth also sells exercise equipment, sportswear, and functional foods to support people who practice sports.
Fine arts, fashion , and handicraft booths organize trade between fine arts booths (paintings, sculptures, etc.), fashion design booths, and ceramics arranged according to themes.
The tourism booth has the participation of localities, businesses, travel agencies, hotels, resorts, amusement parks and transport companies. Customers will have access to promotional programs, buy tours at the best prices of the year.
In Decision No. 3595/QD-BVHTTDL on approving the Plan to organize the "Quintessence of Vietnamese Culture" Zone, the Ministry of Culture, Sports and Tourism required the organization of design and construction of the central stage and booths to be synchronous, modern, unified, open and cohesive, clearly expressing the theme, ensuring aesthetics, attractiveness, applying advanced technology, multimedia, helping visitors easily access information and experience, shopping.
In Vietnam, cultural industries have great potential for development. Currently, cultural industries in Vietnam contribute more than 4% of the country's GDP, and the goal is to contribute more than 7% of GDP by 2025.
Including cultural industries in the 2025 Autumn Fair will help develop the market, creating an attraction for the fair to become a major attraction. People come to the fair not only to experience shopping but also to enjoy culture.
This is also an opportunity to promote culture and introduce Vietnamese cultural industries to the world. Currently, the Ministry of Culture, Sports and Tourism has connected with Amazon to develop e-commerce, attracting buyers around the world. Businesses can introduce their products, promoting international trade. /.
(Vietnam+)
Source: https://www.vietnamplus.vn/hoi-cho-mua-thu-nam-2025-phan-khu-tinh-hoa-van-hoa-viet-nam-co-gi-hap-dan-post1070880.vnp
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