What's new at the 23rd International Agricultural Exhibition?

On the morning of September 6, in Hanoi, the Agricultural Trade Promotion Center ( Ministry of Agriculture and Rural Development ) held a press conference to inform about the 23rd International Agricultural Exhibition - AgroViet 2023.

Họp báo Hội chợ Triển lãm Nông nghiệp Quốc tế lần thứ 23

Press Conference of the 23rd International Agricultural Exhibition

Mr. Nguyen Hong Viet - Head of Event Organization and Trade Services Department, Agricultural Trade Promotion Center - said that with a scale of nearly 200 domestic and international booths, the 23rd International Agricultural Exhibition Fair (AgroViet 2023) is an important annual trade promotion activity organized by the Ministry of Agriculture and Rural Development under the direction of the Agricultural Trade Promotion Center.

Up to now, the Organizing Committee of AgroViet 2023 has received registrations from nearly 100 units equivalent to 192 booths.

In particular, the domestic pavilion area is expected to have about 120 - 150 standard pavilions and is divided into 3 sub-areas including: Area of pavilions for seeds, materials, and equipment serving sustainable agricultural production; Area of pavilions for high-quality agricultural products with products in the group of key products at the national and provincial levels. Products with high export value, products with competitive strengths and products in the national OCOP program; Area of pavilions for localities and associations.

The international pavilion area has a scale of about 20 - 30 standard pavilions, with the participation of countries including: China, Korea, countries in the ASEAN region, Russia, Belarus, ... and foreign enterprises, organizations, joint venture companies. Of which, there are about 10 - 15 pavilions of Chinese agricultural equipment, machinery, and materials enterprises and 5 - 10 pavilions of agricultural enterprises from other countries.

Notably, the new point at this Fair is that within the framework of the Fair, Ninh Binh province organizes "Nut-apple Week and agricultural products, OCOP products of Ninh Binh province".

In addition, there is a rural tourism and regional culture promotion area introduced for the first time at the Fair.

Accordingly, with an expected scale of 72m2, the area promoting and introducing rural tourism destinations and regional culture will display images, information, agricultural products, OCOP products, and introduce local rural tourism destinations. Localities and businesses will proactively arrange artisans and staff to present and introduce to visitors and trade visitors the potential and strengths of rural tourism of the locality and unit.

In addition, with an expected scale of 72m2, the exhibition area of startups in the agricultural sector will support agricultural startups. Here, the organizers will arrange separate tables/podiums for each startup to provide information and promote the products and services of the business.

The next new feature is the regional culinary and cultural experience space that will take place at the Fair. Accordingly, with a scale of 100m2 at 2 display points in the East and West inside the building for mixing and tasting tea and coffee and 200m2 in the West, outdoors as a regional culinary and cultural experience area combined with services for the Fair.

The special feature of the booth at the Fair for foreign products is the introduction of a Korean production line - this is a non-destructive quality sensor technology line such as measuring sugar content, detecting abnormalities inside fruits and vegetables without cutting, using image sensor technology to classify the color and shape of fruits and vegetables.

In addition, many types of machines, equipment and materials serving agricultural production from China such as: machines, refrigeration and insulation equipment, livestock and poultry dryers; fresh flowers, vegetables and fruits from Yunnan province (China).

At the same time, there are abalone, olive oil, Manuka honey, Australian native flower honey; foods originating from the Russian Federation such as cheese, butter, sunflower oil, etc. and souvenirs such as tumbler toys, wooden Russian dolls, etc.

Agricultural products and specialties from all regions will converge at AgroViet

Within the framework of the Fair, there will be a thematic workshop in both direct and online formats. Specifically, the workshop on developing green and sustainable agriculture associated with the rural tourism model; the workshop on "Propaganda and promoting the consumption of typical products and specialties of mountainous, remote and island areas on e-commerce platforms in 2023"; organizing a trade conference between Vietnamese and foreign enterprises.

Speaking at the Press Conference, Mr. Nguyen Minh Tien - Director of the Agricultural Trade Promotion Center - said that overcoming difficulties in fluctuations of the world economy, global epidemics, climate change, and changing consumption trends, Vietnamese agriculture is always considered a "pillar" for the economy.

With the shift in thinking from agricultural production to agricultural economics, Vietnamese agriculture is developing strongly in the direction of integrating multiple values, being environmentally friendly, minimizing production costs but still meeting the increasing requirements for quality and food safety to protect consumers' health.

The level of agricultural, forestry and fishery processing is increasingly improved, with advanced technology and equipment; products are diverse, high quality, and favored by customers in many countries.

Vietnam's total export turnover of agricultural, forestry and fishery products in the first 8 months of 2023 is estimated at 33.21 billion USD, down 9.5% due to the decrease in export value of many main export products compared to the same period last year. In addition to the 3 groups of aquatic, forestry and production input products, some groups of products have increased export value such as: Agricultural products, rice, cashew nuts, coffee and livestock products.

Based on signals from the agricultural sector, in order to continue realizing the major goals set for growth, sustainable development, and international integration, the Ministry of Agriculture and Rural Development determined to resolutely remove obstacles and open the market for Vietnamese agricultural products through many solutions, including a group of solutions to develop the agricultural product consumption market through activities connecting supply and demand and connecting consumption.

AgroViet 2023 is one of the important trade promotion events to promote and expand international economic cooperation and exchange, promote brands, products, trade transactions, honor agricultural, forestry and fishery products, OCOP products, high-quality agricultural specialties of localities across the country. This is also an opportunity for businesses and cooperatives to consolidate and exploit domestic and export markets.

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