Conference on national tourism promotion in 2026

Conference scene.

Attending the conference were representatives of the Vietnam National Administration of Tourism; leaders of the Ninh Binh Department of Tourism; representatives of the Departments of Culture, Sports and Tourism; Investment, Trade and Tourism Promotion Centers of provinces and cities; travel agencies, airlines, experts and tourism businesses nationwide.

In his opening speech and orientation of the conference's objectives, comrade Ho An Phong, Deputy Minister of Culture, Sports and Tourism, emphasized: The focus of the conference is to discuss a group of solutions to improve and innovate tourism promotion activities, from fundamental factors such as perfecting institutions, building policies, establishing strategic orientations and coordination mechanisms between the Central, local and enterprises; innovating the model of implementing tourism promotion and advertising activities in the market.

Along with that, the conference emphasized the key role of communication and promotion in the national promotion system, considering this an important pillar that needs to be developed in a modern direction, based on data, strongly applying digital platforms and ensuring professionalism, consistency and wide dissemination.

The organization of the Conference aims to determine tasks for 2026 in close compliance with the Government 's direction, especially Resolution 226/NQ-CP and Official Dispatch 34/CD-TTg on promoting international tourist attraction.

Comrade Ha Lan Anh, Provincial Party Committee member, Vice Chairman of the Provincial People's Committee delivered a welcome speech.

In his welcome speech, Vice Chairman of the Provincial People's Committee Ha Lan Anh affirmed that Ninh Binh province was honored to be chosen as the venue to host this important event. This is truly a forum for localities, businesses and international organizations to share experiences, strengthen connections, expand markets and contribute to the national tourism growth target.

Ninh Binh - a land of outstanding people, is a place where the unique values of history, culture and nature of Vietnam converge. With over 5,000 inventoried relics, including 10 special national relics, 33 national intangible cultural heritages and Trang An Scenic Landscape Complex - the only mixed world heritage of Vietnam and Southeast Asia. This is an outstanding advantage that few localities have.

Besides, Ninh Binh is a major center of beliefs and religions, notable for Hoa Lu Ancient Capital, Tran Temple - Thap Pagoda, Bai Dinh Pagoda, Tam Chuc, Phu Day along with a space of Buddhism, Catholicism and Mother Goddess worship rich in identity. Ninh Binh with its deep and sustainable culture and history, creates an important foundation for cultural, spiritual and ecological tourism.

In recent years, Ninh Binh tourism has developed strongly, becoming a key economic sector of the province. Infrastructure, transportation and accommodation systems are increasingly improved; many hotels, resorts, restaurants, and international standard reception centers have been invested synchronously, creating a new look for the tourism industry. Growth indicators continuously recorded impressive results.

In the first 10 months of 2025, Ninh Binh welcomed about 17.5 million visitors, including 1.72 million international visitors , an increase of more than 27% over the same period; revenue of more than 19,000 billion VND.

The Ninh Binh tourism destination brand is increasingly affirmed, voted many times by the press and international tourism websites as one of the top destinations in Vietnam and the world. This result is thanks to the efforts of the province and especially the close cooperation with localities in promotion, advertising, exchange of tourist sources, and development of common products. Regional linkage has become an important driving force to help Ninh Binh tourism grow rapidly, sustainably and resonantly.

Vice Chairman of the People's Committee of Ha Lan Anh province affirmed that the development of each locality cannot be separated from the open space of cooperation. In the context of increasingly global tourism and increasingly fierce competition, no province or destination can develop sustainably if standing alone. Tourism can only make a breakthrough when localities connect, support each other, share resources, information, markets and experiences, thereby forming a unified and synchronized tourism value chain.

In that spirit, Ninh Binh commits to be proactive, positive and responsible in all cooperation activities; accompany localities in the region and the whole country; join hands to build a linked - smart - sustainable tourism ecosystem, in line with the country's development orientation in the new period.

At the conference, representatives of the Vietnam National Administration of Tourism reported on the evaluation of promotion results in 2025 and proposed orientations for 2026 in the direction of concentration, synchronization, modernization, and enhanced digital transformation to optimize resources.

Comrade Bui Van Manh, Provincial Party Committee member, Director of Ninh Binh Department of Tourism delivered a speech at the conference.

The presentations at the conference focused on the need to innovate promotion methods, build an effective multi-stakeholder linkage model, increase the role of businesses and exploit the potential of Vietnamese cuisine as a pillar of the national tourism brand.

Comrade Van Ba Son, Deputy Director of the Department of Culture, Sports and Tourism of Da Nang, spoke at the conference.

The highlight of the conference was a panel discussion with the theme: "Promotion synergy - Breakthrough innovation - Positioning a strong Vietnamese tourism brand domestically and internationally". Delegates focused on discussing major orientations for tourism promotion in 2026 such as: developing a national-scale promotional campaign; applying big data, digital platforms and new technologies in tourism marketing; expanding cooperation with airlines and international partners; promoting regional linkages and coordination models between the Central, local and business levels; promoting heritage, culture and especially Vietnamese cuisine in the destination branding strategy.

Comrade Ho An Phong, Deputy Minister of Culture, Sports and Tourism delivered a concluding speech at the conference.

Concluding the conference, Deputy Minister of Culture, Sports and Tourism Ho An Phong emphasized that tourism promotion and advertising in 2026 must closely follow the Government's direction, especially Resolution 226/NQ-CP and Official Dispatch 34/CD-TTg of the Prime Minister on promoting international tourist attraction. At the same time, he affirmed the need to strongly innovate promotion methods, apply digital technology, strengthen multi-platform communication and improve the effectiveness of focused and key promotional campaigns ; the importance of public-private and regional linkages in promotion activities.

Along with that, close coordination between the State, localities and enterprises is the core factor to create a combined strength in promoting the international market .

M expands to exploit emerging markets; links promotion with increased aviation connectivity and international flight expansion; strengthens communication campaigns in Northeast Asia, ASEAN, Europe and North America markets, focusing on high-spending customer segments, MICE customers, golf customers, and customers who like sustainable green travel experiences.

It is necessary to improve mechanisms and policies to create more favorable conditions for tourism businesses; improve coordination between ministries , branches and localities; increase the mobilization of social resources in tourism promotion and advertising; better exploit the role of associations, businesses and strategic partners.

To effectively implement the tasks in the coming time, the Ministry of Culture, Sports and Tourism assigned the Vietnam National Administration of Tourism to take the lead in advising on the development and completion of the 2026 Tourism Promotion Plan; innovate the content and methods of promotion in a modern and professional direction; focus on key communication campaigns; strengthen digital promotion and international cooperation; fully synthesize the conference results to advise on the completion of related mechanisms and policies.

Localities are requested to proactively develop promotion plans in line with the potential and advantages of each locality; actively participate in general promotion activities; focus on developing unique, high-quality, and experience-rich tourism products; and at the same time create favorable conditions for businesses in implementing tourism activities.

It is recommended that the business community and the Tourism Promotion Association continue to promote creativity and proactiveness in developing new products; accompany management agencies in promotion and advertising; strengthen links between businesses and businesses, businesses and localities; effectively exploit market opportunities and shifting trends of international tourist flows.

The results of this conference are an important premise for the tourism industry to effectively implement promotion and advertising tasks in 2026, contributing to the goal of rapid and sustainable development of Vietnamese tourism in the new period.

Minh Duong-Minh Quang

Source: https://baoninhbinh.org.vn/hoi-nghi-ve-cong-tac-xuc-tien-du-lich-quoc-gia-nam-2026-251119185548806.html