Implementing the national industrial promotion program in 2023, on the morning of December 1, the Department of Industry and Trade of Ha Nam coordinated with the Center for Science and Technology for Craft Village Development (Vietnam Craft Village Association) to organize a workshop on "Improving online sales skills and marketing for handicraft products at rural industrial establishments (CNNT) in craft villages".
The strong development of e-commerce in recent years has created opportunities for craft villages to promote and sell online, improving production and business efficiency.
However, in most of the current IT establishments, e-commerce activities have not really developed, and the implementation of transactions on the internet is still limited. Therefore, organizing a workshop with the theme "Improving online sales skills and marketing for handicraft products at IT establishments in craft villages" is of great significance, helping businesses and IT establishments to access, exchange, learn, and raise awareness of e-commerce, digital transformation; develop online sales skills and marketing for handicraft products; export orientation, creating a breakthrough growth in the integration period, contributing to increasing income and ensuring social security in rural areas.
At the workshop, speakers and economic experts discussed and provided useful information on the current situation and solutions for developing e-commerce and online business of IT establishments in craft villages; applying e-commerce solutions for green countryside markets in marketing, communication and sales; applying online marketing, digital technology solutions in small and medium enterprises; solutions to improve online sales skills, marketing for handicraft products; improving the effectiveness of state management of online business activities on social networking platforms in Vietnam; steps to approach and ways to sell online; digital transformation solutions for businesses and individuals starting up; difficulties that need to be resolved for Vietnamese handicraft products when entering the international market...
Through the discussed contents, the workshop suggested new directions for IT establishments in production, business, product development, market development, especially export markets.
Nguyen Oanh
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