Workshop "Developing tourism products and identifying and promoting Lang Son tourism brand"

- On the afternoon of December 2, the Department of Culture, Sports and Tourism coordinated with the Provincial Center for Investment, Trade and Tourism Promotion to organize a workshop on "Developing tourism products and identifying and promoting Lang Son tourism product brands".

Attending the workshop were representatives of leaders of departments, branches, sectors, member agencies of the Provincial Tourism Development Steering Committee; experts, scientists , tourism businesses, travel agencies inside and outside the province.

Delegates attending the workshop

According to the report presented at the conference, in recent years, Lang Son tourism has received attention for investment and development; the province's tourism industry has gradually affirmed its position and role in the economic structure, making an important contribution to the economic , cultural and social development of the province.

However, besides the achieved results, the organization of exploiting the province's tourism potential still has many limitations, not creating unique and highly competitive tourism products...

Therefore, the organization of the workshop contributes significantly to the successful implementation of the goal of developing Lang Son province's tourism into a spearhead economic sector by 2030 and makes a great contribution to the overall economic, cultural and social development of the province.

Dr. Nguyen Thanh Nam, Hanoi University of Culture, delivered a speech at the conference.

At the workshop, delegates gave speeches assessing the current situation and potential, pointing out the shortcomings, limitations and causes, and at the same time proposing ideas and solutions to develop tourism in Lang Son province.

The comments focused on a number of contents such as: destination branding and building tourism products "Coming to Ky Cung - finding the origin where the river flows upstream" contributing to positioning Lang Son tourism brand; the role of cultural heritage in developing provincial tourism products; community tourism in developing Lang Son province tourism; positioning Lang Son culinary tourism brand...

Director of the Department of Culture, Sports and Tourism speaking at the workshop

In his closing speech at the workshop, the Director of the Department of Culture, Sports and Tourism affirmed that the workshop is an opportunity for the Department of Culture, Sports and Tourism to receive comments, contributions, creative ideas, and valuable experiences from scientists, experts, and managers, so that on that basis, the sector can advise the Provincial People's Committee to continue planning goals, tasks, and fundamental solutions to develop tourism products and promote Lang Son tourism brand from now until 2030 and the following years.

Source: https://baolangson.vn/hoi-thao-phat-trien-san-pham-du-lich-va-nhan-dien-quang-ba-thuong-hieu-du-lich-lang-son-5030472.html