Honor chooses Jackie Chan as brand ambassador, Vietnamese users are skeptical

New products from Honor

Magic 6 Ultimate Edition is Honor's latest flagship, introduced on the same stage as the Porsche Design Magic6 RSR - a product in collaboration with luxury car brand Porsche. The highlight of the device is the Super DUnamic Eagle Eye camera system with the super dynamic main version H9800 (based on the OmniVision OV50K sensor).

Honor said this was the first time in days using this sensor, and also affirmed that the output image quality can be compared to SLR cameras.

The H9800 sensor is up to 1/1.3 inch in size, has a dynamic contrast range of 15EV and the ability to change the aperture flexibly f/1.4-2.0 with optical image stabilization (OIS). The camera uses a 1200-point Lidar array focusing system, advanced image processing algorithms based on technology currently available on self-driving cars.

In addition, a LOFIC image sensor is also present to help the phone handle footage well, take photos with high dynamic contrast range, and actively support in complex lighting conditions.

Honor Magic 6 Ultimate Edition and Honor's brand ambassador - actor Jackie Chan.

In terms of configuration, the device is equipped with a 6.8-inch OLED LTPO screen, 120 Hz refresh rate, 2,800 x 1,280 pixel resolution, Snapdragon 8 Gen 3 processor with 16 GB RAM and optional capacity of 512 GB or 1 TB. The battery is 5,600 mAh, supports 80 W wired fast charging and reaches a maximum of 67 W if charging wirelessly.

Actor Jackie Chan raises doubts

Honor was once a sub-brand of Huawei before being sold to a joint venture in China for $15 billion in late 2020, amid Huawei's US trade ban.

The company announced its withdrawal from the Vietnamese market at the end of 2019 for "objective reasons", but officially returned in July 2023 by launching a new smartphone in the mid-range segment.

In early 2024, the Chinese technology company announced the selection of actor Jackie Chan as its new brand ambassador for the Year of the Dragon. At the new product launch event held on March 18, the image of the new brand ambassador also appeared next to the company's models.

This is considered normal in China as well as many other markets in the world due to the popularity of the Hong Kong movie star. However, some Vietnamese technology followers are skeptical when the company brings this device to the Vietnamese market, which may face a wave of protests like what happened in 2019.

Specifically, Jackie Chan is a supporter of China's nine-dash line policy in the East Sea under Vietnam's sovereignty . The domestic online community once opposed Jackie Chan's visit to Vietnam as an ambassador for Operation Smile (November 2019) because the actor once supported the "cow tongue line" and was also considered a bad father for abandoning his daughter, Ngo Trac Lam.

Khanh Linh

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