Binh Lieu District: Exploiting the international tourist market

Cao Ly Mountain (Binh Lieu) has great potential for developing mountain climbing, camping and sightseeing tourism.

In order to develop the international tourist market, at the end of 2024, Binh Lieu district coordinated with Binh Lieu Community Tourism Company Limited to organize a famtrip to survey the trekking route and local homestay in Dong Van commune. This is the basis for travel agencies specializing in exploiting inbound tours bringing international tourists to Vietnam to build products, promote destinations and attract tourists to Binh Lieu. The wild nature and local culture are the factors that attract tourists, especially international tourists to Binh Lieu.

Mr. Ha Dong Minh, Director of Binh Lieu Community Tourism Company Limited, said: Since the beginning of 2025, I have been able to bring 3-4 international tourist groups to Binh Lieu every month. These are mainly family groups or couples. Currently, the number of rooms in Dong Van is not enough to meet the needs of companies that want to send large groups. It is expected that in the next 2 months, I will complete another rammed earth house homestay to meet some of the needs of tourists.

The supply of rooms are homestays built in a traditional and indigenous style in Khe Tien village, Dong Van commune. Currently, the commune has only 2 homestays opened by Mr. Duong Phuc Thim's family since the end of 2024. The plan to build a series of indigenous homestays is being implemented by Binh Lieu district in coordination with Binh Lieu Community Tourism Company Limited. Accordingly, it is expected that in the future, there will be more than 20 homestays jointly built by people and businesses.

For the Northeast Asian tourist market such as Korea and Japan, in order to build products that meet tourists' interests in mountain climbing combined with experiencing local culture, in recent years, Binh Lieu has coordinated with Japanese experts to conduct research, surveys, and collect data to complete the project "Improving the capacity of ethnic minority communities to participate in tourism development activities in Binh Lieu district, Quang Ninh province". From the results of the project, Binh Lieu district will propose to competent authorities for permission to implement.

A team of experts from the OM Institute for Environmental Planning (Japan) conducted a survey in Binh Lieu at the end of 2024.

Mr. Omori Junpei, an expert from the OM Institute for Environmental Planning, Japan, shared: My project aims to learn about the daily activities and lives of ethnic minorities such as Tay, Dao, San Chi, turning this place into a typical tourism product to promote to the foreign tourist market. Binh Lieu has mountain climbing spots such as Cao Xiem, Cao Ly that allow you to see the whole view of the district, which is a great place to attract tourists. Japanese people will love and appreciate tourist destinations like Binh Lieu.

Efforts to connect with the Chinese tourist market in recent times have also made great strides. On June 25, 2024, Hoanh Mo (Vietnam) - Dong Trung (China) were announced as a pair of bilateral border gates. On February 25, 2025, the immigration clearance feature at this pair of border gates was also officially activated. The initiative and readiness of conditions for the bilateral border gates to operate effectively, flexibly and smoothly is the premise for Binh Lieu to double this year's target of welcoming visitors compared to last year.

Proactively connecting with foreign tourist markets; focusing on building unique tourism products suitable to the tastes of each tourist group, on the basis of exploiting the strengths of nature and culture, believing that Binh Lieu tourism will not only reach the target of welcoming 20,000 international visitors by 2025 but also be ready for further goals, with the expectation of becoming an international community tourism destination.

Dao Linh

Source: https://baoquangninh.vn/khai-thac-thi-truong-khach-quoc-te-3354031.html