Attending the ceremony were leaders of the Vietnam National Tourism Administration, the Department of International Cooperation, the Department of Grassroots Information and Foreign Information, the Department of Press, the Department of Radio, Television and Electronic Information, and the Department of Physical Education and Sports .
Tourism Ambassador - contributing to spreading and positioning the tourism brand globally.
Greg Norman, an Australian professional golfer, considered a golf legend, has been associated with Vietnam tourism since 2018 as Tourism Ambassador. During his first term (2018 - 2021), he made a strong impression by contributing to making Vietnam "Asia's Best Golf Destination" 8 consecutive times and "World's Best Golf Destination" 2 times (2019, 2021) voted by World Golf Awards (a prestigious international award in the golf field, part of the World Travel Award system).
Greg Norman, an Australian professional golfer, considered a golf legend, has been associated with Vietnam tourism since 2018 as Tourism Ambassador.
As the Vietnam Tourism Ambassador from 2018 to 2021, Mr. Greg Norman has cooperated with the Vietnam National Administration of Tourism (now the Vietnam National Administration of Tourism) to participate in activities to promote and advertise Vietnam tourism. Specifically: Becoming the representative image for the Golf section of the Vietnam.travel website; Being a storyteller through his experiences, moments, emotions about the landscape, cuisine and interesting places when traveling in Vietnam during a famtrip, sharing with international friends on personal social networking sites (Instagram and Facebook with a large number of followers); making a clip promoting Vietnam tourism with the message "A great destination to experience golf" at FLC Ha Long golf course; Being a person who connects and inspires the domestic community, promote Vietnamese people to become "tourism ambassadors" in their own communities.
With his global influence and extensive network, Greg Norman has provided consulting and networking support for international events in Vietnam, notably bringing the International Series Vietnam tournament of the Asian Tour to KN Cam Ranh Links golf course, where he is the main design architect.
Ms. Nguyen Thi Hoa Mai, Deputy Director of the Vietnam National Administration of Tourism, read Decision No. 1746/QD-BVHTTDL of the Ministry of Culture, Sports and Tourism, appointing Mr. Greg Norman as Vietnam Tourism Ambassador for a period of 5 years, from 2025 to 2030.
He also participated in promoting Vietnam on international media channels such as CNN, CNBC, Golf Channel, Golf Digest, etc., contributing to positioning Vietnam as an emerging golf destination in the region and globally. The videos promoting Vietnamese golf made by him have been widely broadcast, helping to spread the image of the country, people and tourism of Vietnam to the world.
In addition, Mr. Greg Norman also actively participates in many activities to share experience and expertise in consulting on golf course design, organizing golf tournaments, bringing international golf events to Vietnam: (1) designing a Landing page to introduce Vietnam tourism on the website shark.com, (2) participating in the Vietnam Golf Tourism Association (VGTA), introducing Vietnam golf courses to the world, promoting Vietnam as a destination for golf tourism, (3) participating in interviews on international media channels to promote Vietnam tourism through golf. He is the designer of many outstanding golf courses in Vietnam such as The Bluffs Ho Tram, KN Golf Links Cam Ranh, Legend Da Nang Golf Resort, NovaWorld Phan Thiet, Dragon Golf Links and Van Lang Empire T&T Golf Club ... contributing to making Vietnam one of the attractive golf destinations in Asia.
Deputy Minister of Culture, Sports and Tourism Ho An Phong presented the Decision appointing Mr. Gregory John Norman (referred to as Greg Norman), world golf legend, to assume the position of Vietnam Tourism Ambassador for the 2025 - 2030 term.
Action plan for the term 2025 - 2030
Speaking at the ceremony, Mr. Greg Norman emphasized: “I am proud to continue to be associated with Vietnam as Tourism Ambassador for the 2025 - 2030 term. I pledge to do my best to continue to promote the image of Vietnam, a destination not only for golfers but also a country of heritage, nature, culture and friendly people, spreading more strongly the image of Vietnamese tourism globally”.
During his new term, Mr. Greg Norman will continue to:
- Promote Vietnam golf tourism on personal media platforms with more than 175,000 cumulative followers, aiming to raise international awareness of Vietnam golf destinations.
- Connecting to organize international golf tournaments in Vietnam, including plans to coordinate with LIV Golf, to bring a top tournament to Vietnam within the framework of the Ambassador's term.
- Deploying the Greg Norman Golf Academy chain to train the young golf generation, popularizing golf in physical education, creating conditions for Vietnamese people to access this sport early.
- Consulting on developing policies for sustainable golf course management and development, combining environmental protection and green tourism development, and proposing a program for inspecting and ranking international standard golf courses.
- Connecting golf tourism with heritage tourism through events such as: Heritage Golf Festival in Quang Tri, Hue, Da Nang.
- Continue to coordinate and participate in activities to promote Vietnam tourism in general and golf tourism in particular at tourism and cultural programs and events held in the United States and Australia organized and participated in by the Ministry of Culture, Sports and Tourism and the Vietnam National Administration of Tourism.
- Joint venture with a number of domestic and international investors, proposing to invest in top international standard golf courses at potential locations nationwide.
Speaking at the ceremony, Mr. Greg Norman emphasized: "I am proud to continue to be associated with Vietnam as Tourism Ambassador for the 2025 - 2030 term..."
Promoting golf diplomacy, bridging culture, sports and economy
The reappointment of Mr. Greg Norman as Vietnam Tourism Ambassador will continue to promote and advertise tourism, while continuing to build “golf diplomacy” - a form of soft connection between Vietnam and the international business, sports and tourism community.
Mr. Greg Norman is not only considered a world golf legend, but also a companion of Vietnam tourism. His reappointment aims to continue to promote his role, prestige, international relationships and understanding of Vietnam to promote the image of Vietnam to the world; spread the message that Vietnam is an ideal destination for the world tourism industry in general and the golf community in particular.
Responsibility and mission to spread Vietnamese values
According to Decision No. 1746/QD-BVHTTDL of the Ministry of Culture, Sports and Tourism, Mr. Greg Norman, born in 1955, Australian nationality, will perform the duties of Vietnam Tourism Ambassador for a period of 5 years, from 2025 to 2030. In addition to promoting golf tourism, Mr. Greg Norman will actively participate in activities to promote Vietnam's heritage, cuisine, culture and other unique tourism products to the international community.
The continued appointment of Mr. Greg Norman is part of the national tourism promotion strategy, especially when Vietnam aims to not only attract large numbers of visitors but also improve the quality of spending, extend the length of stay, and attract high-end customers.
Vietnam.vn
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