The world's leading online travel company Booking.com has just announced a list of the 10 foreign destinations that Vietnamese tourists are most interested in during this year's Lunar New Year, based on data from visitors searching and booking from February 8 to 14 (corresponding to December 29 to the 5th day of the Lunar New Year).
View of Mt. Fuji by Lake Kawaguchi
Mai Trang
Accordingly, Tokyo is the most popular destination for Vietnamese tourists, while the Lunar New Year 2023 is Bangkok. The remaining 9 international destinations in the top 10 include: Bangkok, Sydney (Australia), Osaka (Japan), Seoul (Korea), Taiwan, Melbourne (Australia), Hong Kong, Kyoto (Japan), Singapore.
Vietnamese tourists increasingly favor Japan as a destination. The Japan National Tourism Organization in Vietnam (JNTO) said that the number of Vietnamese tourists to Japan in 2023 has exceeded that of 2019 - the time before the pandemic.
Specifically, the number of Vietnamese visitors to Japan in 2023 reached a record high of nearly 574,000, an increase of 15.9% compared to 2019 (495,000). Currently, Vietnamese visitors are in the top 10 largest tourist markets in Japan.
In contrast, Japanese visitors to Vietnam declined sharply after the pandemic, reaching only about 590,000 arrivals, about 50% compared to 2019.
Cherry blossom season in Japan in late March
Previously, Booking.com also announced the top 10 domestic destinations most searched by Vietnamese tourists during the Lunar New Year 2024, including: Da Lat, Nha Trang, Da Nang, Vung Tau, Phu Quoc, Ho Chi Minh City, Mui Ne, Hanoi , Sa Pa, Hoi An.
According to the survey, tourists are looking for cooler weather to escape the heat, with 82% of respondents saying they are interested in a water-based vacation this year. This demand is reflected in the top 10 domestic destinations searched for by Vietnamese tourists, with 6 out of 10 being beach destinations such as Nha Trang, Da Nang, Vung Tau, Phu Quoc, Mui Ne and Hoi An.
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