(kontumtv.vn) – Kon Tum Provincial Radio and Television Station was established on November 30, 1991. Over the past 33 years, the Provincial Radio and Television Station has always strived to innovate, improve the effectiveness of propaganda work and better meet the increasing information and entertainment needs of audiences and listeners.

In recent times, closely following the direction of the Provincial Party Committee, the Provincial People's Committee, the propaganda orientation of the Provincial Party Committee's Propaganda Department, the Department of Information and Communications, the Provincial Radio and Television Station has comprehensively and effectively propagated the Party's guidelines and policies, the State's policies and laws; the direction and management measures of local Party committees and authorities; fully, accurately and promptly propagated the Party building work, the economic , cultural, social, national defense and security development situation of the locality. Ms. Y Marim - Head of Te Rong village, Van Lem commune, Dak To district said that thanks to watching Kon Tum TV channel, her family's life has had positive changes. “ I am a regular follower of Kon Tum Radio and Television, so I can grasp the Party's policies and the State's laws and learn good models of family care and child care to build a happier family and have the content of the province's major movements that I can promptly grasp so that I and my family can participate together,” Ms. Y Marim shared.

Mr. Nguyen Dinh Thanh, Vice Chairman of the People's Committee of Van Lem Commune, Dak To District, said that Kon Tum KRT TV channel has helped local people learn good models and effective ways to develop the economy. "Through monitoring, we see that Kon Tum TV channel has reported news that is very suitable for local conditions and from there the Commune People's Committee has directed propaganda work and then oriented local people to regularly watch this TV channel. Kon Tum Radio and Television Station has a lot of useful content related to the locality such as economic development models, as well as good production examples so that people can learn from those models and examples so that they can apply them to their families," Mr. Nguyen Dinh Thanh affirmed.

Along with efforts to innovate forms and improve content quality to enhance the effectiveness of transmission work, the Provincial Radio and Television Station also focuses on implementing charity and social programs such as the program "Aspiration to live"; "Giving love"; "Overcoming difficulties with you". Thereby, contributing to helping dozens of lives and difficult families to rise up in life. The programs have created positive effects, contributing to joining hands in implementing social security work in the locality. Ms. Pham Thu Thuy, Deputy Head of VN-CĐ Department, Kon Tum Provincial Radio and Television Station said: " When we receive cases that need support, the team conducts surveys and verifications before calling for support from donors, benefactors as well as viewers, this ensures that the recording of the program is easier. Besides, more importantly, the support money reaches the right people, the right target and brings the highest efficiency."

Implementing the strategy of digital transformation of journalism to 2025, with a vision to 2030, Kon Tum Radio and Television Station is actively implementing digital transformation of journalism work. In addition to investing in technical infrastructure, modern equipment with synchronized digital technology , HD standards, the Station is also expanding to provide information on digital television platforms. Mr. Hoang Van Hai, Head of Technical Department, Kon Tum Radio and Television Station, said that in parallel with propaganda on radio and television, the Station is also interested in carrying out propaganda on digital technology platforms such as Youtube, Facebook, Tiktok, especially in 2023, the Station has deployed on VTVgo platform, the National digital television platform to carry out propaganda work better and more promptly. After more than 3 years of implementing social network infrastructure, Youtube now has nearly 10,000 followers, Tiktok has over 46,000 followers, especially Facebook channel has about 100,000 followers. These are very responsive information channels, timely reaching the audience, the audience can follow anywhere with internet connection at any time.

Currently, for radio, the provincial Radio and Television Station broadcasts FM (VOV1) 19 hours/day; broadcasts local FM programs 18 hours/day. For television, broadcasts local programs 18:30/day; broadcasts digital terrestrial TV channels 24 hours/day.

Ms. Y Phieu, Deputy Director of Kon Tum Provincial Radio and Television Station, said that in the current trend of developing multimedia communication, innovating and improving the quality of radio and television programs is an inevitable and important task of the Provincial Radio and Television Station. The unit has been focusing on investing in equipment to better meet the digital transformation work. " We invest in equipment to meet immediate and long-term needs, which are suitable for the development trend and technology standards for television nationwide, broadcasting programs on social networking platforms to meet the tastes of audiences, and then helping people easily access information anywhere," Ms. Y Phieu emphasized.

With the goal of building KRT to develop in the digital age, Kon Tum Provincial Radio and Television Station is making efforts to digitally transform the field of radio and television, innovate and produce increasingly diverse, rich, vivid programs with high social effects, attracting the attention of a large number of viewers and listeners./.

Thanh Tung - Thanh Ha