Along with Lam Dong province's policy of developing high-quality tourism and building Da Lat city into a tourist city, Lam Dong province has organized many stimulus programs and especially has the support of many businesses in promoting and building "large-scale" tourism products.
Many events to stimulate tourism
Some people say that Da Lat city does not need to do anything to attract tourists to visit and relax. This partly shows that Da Lat has a very valuable "natural capital". However, to attract tourists to Da Lat as well as tourist destinations in Lam Dong province, many local agencies, departments and tourism businesses have coordinated to organize many stimulus events.
Valley of Love - one of the favorite sights in Dalat
Most notably, the Lam Dong Golden Tourism Week event is held annually, with a series of cultural and artistic programs and events spanning 12 districts and cities under the province. During the 2023 Golden Week alone, Lam Dong welcomed about 350,000 visitors.
In addition, we can mention the Dalat Flower Festival - the exclusive brand of the dreamy city, held annually, gathering the participation of many organizations and businesses in Lam Dong province. The Flower Festival serves as an explanation to tourists about the title "city of thousands of flowers" of Dalat.
However, in order for Da Lat to not only be a city of fog, a city of thousands of flowers or a M'lates (sparse forest) but also to be able to stand shoulder to shoulder with other famous tourist destinations in the world, it is necessary to have unique and impressive tourism products that can still blend with the inherent beauty of this place.
Attracting customers with "high-caliber" tourism products
At the end of 2022, Thanh Thanh Cong Tourism Joint Stock Company (TTC Hospitality, a subsidiary of TTC Group, the owner of destinations in Da Lat such as Valley of Love, TTC Ngoc Lan Hotel and TTC Da Lat) signed a memorandum of understanding with the Department of Culture, Sports and Tourism of Lam Dong province within the framework of the conference to review the socio-economic development cooperation program between Ho Chi Minh City and the Central Highlands provinces for the period 2010 - 2021.
Accordingly, TTC Hospitality has committed to building and developing new, creative business products, improving the quality of products and services, creating a unique, professional highlight, enhancing the advantages and competitiveness of Lam Dong province. At the same time, this unit also commits to completing the projects as soon as possible to contribute to Lam Dong province in introducing new, unique, sustainable tourism products rich in national cultural identity to domestic and international tourists.
In April 2023, Lam Dong Provincial People's Committee and the Ministry of Culture, Sports and Tourism agreed on the policy of completing the construction of the Glass Bottom Bridge in the Valley of Love. The new project promises to bring a new look to Da Lat as well as enrich the space for tourists to enjoy nature and entertainment.
7D glass bottom bridge connecting Mong Mo Hill and Love Valley
According to a representative of Thanh Thanh Cong - Lam Dong Tourism Joint Stock Company (TTC Lam Dong), the investor of the 7D glass-bottomed bridge in the Valley of Love, the Glass-bottomed Bridge will contribute to increasing the romance of the tourist area known as the "heart of Da Lat". This representative explained that the Valley of Love is endowed with natural scenery including pine forests, lakes, winding roads, colorful flower gardens and cool air all year round. When the Glass-bottomed Bridge connects "two banks of couples" - one side is Mong Mo Hill with the dreamy beauty of couples when they first fell in love, the other side is the Love Maze, it will certainly bring extremely interesting experiences to visitors. After the project comes into operation, it will contribute to improving the quality of tourism products in Da Lat city, serving visitors to visit and experience, contributing to the socio-economic development of the locality.
It is known that the Glass Bottom Bridge is a suspension bridge with a total length of 325m, a bridge width of 3m, the bridge surface is tempered glass creating special effects, ensuring design standards, load safety, earthquake and other aesthetic standards...
The glass-bottom bridge is currently under construction and is expected to open in July 2023. It will be the first glass-bottom bridge in the Central Highlands region.
Also according to the representative of TTC Lam Dong, during the process of completing the Glass Bottom Bridge, TTC Lam Dong and the construction unit are committed to ensuring absolute safety for tourists and protecting the landscape and ecological environment of the scenic area of the Valley of Love in particular and Da Lat city in general.
According to the plan to implement the resolution of Lam Dong Provincial Party Committee on developing high-quality tourism by 2025, with a vision to 2030, Lam Dong Provincial People's Committee has set many targets, notably the target of building and developing Da Lat city into a high-quality, modern, international-class tourist city; with special characteristics in terms of climate, natural landscape, culture, history and architectural heritage of national, regional and international significance. With the 7D Glass Bottom Bridge project in the Valley of Love, TTC Hospitality promises to join Da Lat city and Lam Dong province in attracting "Vietnamese people to travel to Vietnam" with this "high-class" tourism product.
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