Logitech Receives “Inspiring Brand” Award

Logitech, the global technology brand from Switzerland, has just been officially named in the "Inspirational Brand Award" category within the framework of the Asia Pacific Enterprise Awards (APEA) 2025.

Logitech representatives and content creators for its products receive awards.

The award is a recognition of Logitech's journey of connecting technology with user emotions in the Vietnamese market, as well as its contributions to innovation that practically serves the needs of users and society. At the same time, the award also recognizes Logitech's contributions in inspiring solutions for personalizing work devices, increasing efficiency and creativity, raising public awareness about mental health and scientific work, and community connection activities.

In 2024, Logitech organized a series of inspirational events through technology associated with lifestyle, creating unique features according to each user's preferences. The campaign to launch the POP Icon Keys product in October 2024 marked an important milestone by combining personality technology and fashion , clearly depicted when Logitech cooperated with Clinique - a high-end cosmetics brand of Estée Lauder Group - to create a unique experience, reflecting the user's personality and attracting strong interest from young people, especially female customers.

In addition, Logitech also contributes to raising community awareness through social activities. A typical example is the "Friday Wellness" community activity series to raise awareness of mental and physical health. This is also the design philosophy throughout Logitech's ergonomic products, focusing on comfort and minimizing symptoms of neck and shoulder pain for long-term computer users.

Recently, the Logitech G Play event was a festival for the gaming community with the support of media partners and retailers; and most recently, the launch of the MX Master 4 mouse with the participation of four “masters” in the field of content creation… The activities continuously recorded the launch of breakthrough products and the dynamism of the brand in the Vietnamese market.

Mr. Le Thanh Quang, Market Director Singapore, Malaysia, Vietnam - Logitech, said: “For Logitech, the award is the result of perseverance on a long journey from launching highly personalized products to communication campaigns focusing on user health and emotions. Users are at the center of Logitech's product development philosophy. Therefore, users are not only product consumers, but also emotional subjects who need to be listened to, inspired and cared for comprehensively.”

KIM THANH

Source: https://www.sggp.org.vn/logitech-nhan-giai-thuong-thuong-hieu-truyen-cam-hung-post818208.html