PROFIT INCREASED 5.6% IN 2024, SABECO TARGETS 8% GROWTH IN 2025

SABECO has maintained its resilience and responded flexibly, despite the economic context in 2024 recording many challenges, from pressure on input material costs, changes in consumer habits, and increasingly fierce competition in the market, SABECO still achieved positive business results. Thereby, consolidating its position in the market, continuing to affirm its commitment to being a prestigious, leading enterprise in Vietnam aiming for sustainable growth, bringing long-term value to shareholders, partners and consumers.

In fiscal year 2024, SABECO recorded net revenue of VND31,872 billion, up 4.6% year-on-year. Profit after tax recorded a growth of 5.6%, reaching VND4,495 billion. These results not only demonstrate strong resilience, but also affirm the superior strength of a strategy focused on making SABECO a future-ready enterprise while still preserving Vietnamese cultural identity. It is also a testament to SABECO's steadfastness in its strategy of focusing on long-term goals as well as its flexibility in responding to market changes to maintain its leading position.

Mr. Lester Tan, CEO of SABECO, shared: “2024, the Year of the Dragon, is truly a special milestone for SABECO. We have not only overcome challenges but also leveraged them to create stronger growth momentum. Looking to the future, we are committed to continuing to maintain our momentum – pursuing sustainable growth, maximizing profits and exploiting new opportunities. With the dedication, determination and perseverance of all employees, together with the trust of our shareholders, I believe that SABECO will continue to be steadfast on its growth journey. The company will maintain its best position to bring positive and sustainable values ​​not only to the company, to shareholders, but also to the surrounding community.”

2024: A pivotal year for breakthrough and growth transformation

SABECO's success in 2024 focuses on three strategic pillars:

1. Optimizing commercial activities : Over the past year, SABECO has strengthened its position in the market through marketing initiatives and brand building based on an understanding of regional and Vietnamese identities. As a result, Saigon Beer maintained its position among the most chosen leading brands in rural areas and 4 major cities (According to Kantar's Vietnam Brand Footprint 2024 report) in Vietnam and continued to grow in both rural and urban areas. The company also launched the 333 Pilsner product line - an upgraded version of the iconic 333 brand - to meet the increasingly diverse tastes of consumers. At the same time, SABECO also promoted e-commerce channels to better serve new shopping habits, especially in the young and urban consumer segment.

2. Supply chain & production efficiency : The company accelerated its supply chain modernization strategy through investments in logistics, procurement and production systems. Upgrading warehouse and logistics management has contributed to improving the quality of freight forwarding services and optimizing cost efficiency. In November 2024, SABECO officially launched the SABECO Beer Industry Research and Development Center (SRC), marking a new step forward for the company in its journey towards the goal of bringing advanced technology and creating world-class quality products to the domestic beer market, contributing to enhancing the position of a proud Vietnamese brand among consumers.

3. ESG Commitment : ESG (Environmental – Social – Governance) principles are an important part of SABECO's business philosophy. In the field of Environment, SABECO promotes the application of solar energy and improves water efficiency. 2024 also marks the first time SABECO conducts an in-depth Employee Engagement Survey, to promote a more inclusive working environment, while continuing to work closely with central and local governments to support community development activities. In terms of governance, the company has strengthened corporate governance through two committees under the board of directors (Audit Committee and Risk Management and Sustainability Committee), and is preparing to launch a third committee. As a result, SABECO has been recognized as one of the Top 100 Sustainable Enterprises (CSI100) and the Top 100 Best Places to Work in Vietnam (Anphabe).

The radical strategies in 2024 will not only strengthen SABECO’s solid foundation but also bring positive results, creating momentum for the company to continue growing in 2025 and the future. With the achievements recorded, SABECO aims to adapt to the changing market landscape and maintain its position as one of the leading companies in Vietnam.

Maintaining growth momentum in 2025

Entering 2025, in a challenging economic context, SABECO is committed to maintaining the core principles that have guided SABECO's development:

• Supply chain & manufacturing efficiency: The company continues to strengthen its supply chain, enhance digital channels and focus on sustainability through the adoption of renewable energy in operations.
•   Optimizing product portfolio and expanding markets: SABECO maintains its commitment to promoting sustainable growth through brand building, innovation and improving operational efficiency. The company will further boost its market presence through strategies to strengthen brand equity, optimize distribution strategies and expand domestic and foreign markets.
•   Brand Innovation: Continue to focus on research and development to innovate and improve product quality. Improve and upgrade the product portfolio to reach a new generation of consumers. By improving operational efficiency and leveraging domestic and international experience, SABECO believes it can maintain its adaptability and focus on long-term success.
• Commitment to sustainable development: SABECO is committed to developing in an innovative, sustainable and community-engaged manner through responsible resource management, improved operational efficiency, and a focus on employee and community development. This will continue to build SABECO into a sustainable enterprise, creating long-term positive impacts on the environment and society.

Accordingly, the company aims to increase after-tax profit by 8% and proposes to pay 50% cash dividend.

“Our achievements in 2024 are a testament to SABECO’s resilience, growth, innovation and commitment to excellence,” said Koh Poh Tiong, Chairman of the Board of Directors of SABECO . “Looking ahead, we will continue to consider and closely monitor the changing macroeconomic and geopolitical landscape. However, we are cautiously optimistic about the future and ready to seize the opportunities ahead.”

With the above target strategy, SABECO will continue to be steadfast and make efforts on the journey to consolidate its corporate position, promote growth targets, and bring positive and sustainable values ​​not only to the company, to shareholders, but also to the community.

Source: http://www.sabeco.com.vn/truyen-thong/tin-tuc-su-kien/loi-nhuan-tang-truong-56-trong-nam-2024-sabeco-dat-muc-tieu-tang-truong-8-trong-nam-2025