The number of domestic tourists has surpassed the pre-Covid-19 period.

In order to improve the effectiveness of communication and promotion of tourism activities, contributing to tourism development and attracting tourists, on November 7, the Vietnam Tourism Association organized a seminar on "Promoting tourism communication" in Hanoi.

Seminar "Promoting tourism communication".

Currently, the Vietnam Tourism Association has established a Travel Journalists Club with more than 80 members. The club regularly exchanges and supports information.

According to Chairman of the Vietnam Tourism Association Vu The Binh, after the Covid-19 pandemic, Vietnam tourism has recovered. Up to now, the number of tourists has gradually recovered, of which international visitors have reached more than 10 million; domestic visitors are higher than before the pandemic. The recovery and prosperity of Vietnam tourism during and after the Covid-19 pandemic has been due to the effective propaganda and promotion of press agencies.

However, Mr. Vu The Binh commented that in recent times, propaganda activities have also had many limitations. Many policies and guidelines on tourism of the Party and the State have been basically communicated promptly, but there is also a lot of information in localities and destinations that has not been communicated deeply and widely. In addition, many negative information in tourism activities are sometimes pushed up, unintentionally affecting the psychology of tourists, reducing the attractiveness of destinations.

“Press agencies need multi-dimensional, objective information and information beneficial to Vietnamese tourism to contribute to increasing the attractiveness of Vietnamese tourism,” said Mr. Vu The Binh.

According to Vu Quoc Tri, General Secretary of the Vietnam Tourism Association, in order for tourism activities to be effective, press agencies need to have a responsible communication spirit. Communication activities need to be carried out in a variety of ways on television channels, newspapers, social networks, and magazines.

Contributing ideas for effective communication activities, from the business perspective, the Director of Hanoitourist Travel Company ( Hanoi Tourism Corporation) said that localities should have a direction for developing destinations and then promote information and propaganda. In addition, media agencies should have timely information about tourist trends and potential international tourist markets.

At the seminar, representatives of press agencies said that in order to effectively communicate tourism, there needs to be more connection and multi-dimensional information from both management agencies, Tourism Associations and localities. Many social criticisms related to tourism activities need timely information from management agencies, associations, businesses and experts so that the media can report timely, oriented and effective news. In addition, the Tourism Association needs to regularly organize professional activities and field trips of a specialized nature.

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