Instead of relying on package tours or information from traditional travel websites, many young tourists today choose to seek inspiration from short videos and vivid images shared on social networks. Every moment that passes through the screen becomes an irresistible invitation. Cao Bang, known as a land rich in historical value and majestic landscapes, is entering the "digital tourism map" with a new look: lively, authentic and full of personal experiences.
Ms. Tran Tu Anh, a tourist from Hanoi, shared: I happened to watch a video online about Cao Bang. It was only a short minute, but the majestic and peaceful beauty of this land made me decide to book a ticket right away. The real experience was even more wonderful than what was on the screen, that's what made me want to tell my story through the images and footage I recorded during the trip.
In fact, many young tourists today come to Cao Bang not only to “check in” famous destinations, but also to live each experience to the fullest. These journeys, when recorded and shared on social networks, continue to become vivid material for travel stories that spread strongly, creating a resonance effect and inspiring far and wide.
The change in tourism information access behavior has posed new requirements in promoting the image of the destination. Grasping the trend, the provincial tourism industry has proactively cooperated with content creators to organize digital media campaigns such as the "Beautiful Photos of Cao Bang" contest to promote propaganda and promote the potential and strengths of the locality; honor and encourage authors and quality, unique photo works about Cao Bang tourism; create motivation to form a source of inspiration for creation on the theme of the land, people, and tourism products of Cao Bang. Thanks to that, the image of Cao Bang is increasingly widespread, especially among young tourists who love to explore nature.
According to statistics from the Department of Culture, Sports and Tourism, in the first 5 months of 2025, the locality welcomed 1,134,960 tourists, an increase of 28.5% over the same period in 2024. Of which, international tourists are estimated at 45,217, domestic tourists are estimated at 1,089,689; room occupancy rate is 55%; total tourism revenue is estimated at 1,168 billion VND. Notably, the number of searches for the keyword "Cao Bang tourism" on platforms such as Google, TikTok, Facebook increased dramatically after each social media campaign or viral video.
Combining real-life experiences with digital content not only helps promote images, but also creates a new style of tourism, where each tourist becomes a storyteller, a spreader of emotions and local values. This is a positive shift in the way modern tourism is done: from one-way communication to interactive communication, from mass promotion to personalized, emotional and authentic storytelling.
However, along with effective communication comes a significant challenge in the management and development of sustainable tourism. The sudden increase in the number of visitors to some destinations requires local authorities and communities to coordinate closely in preserving the landscape, ensuring security, environmental sanitation and preserving indigenous culture. The values that make Cao Bang attractive today need to be preserved to continue to be a source of inspiration for future journeys.
In the context of an increasingly competitive tourism market, utilizing social media as a tool to connect emotions and convey experiences is showing clear effectiveness. Cao Bang, with its pure natural beauty and cultural depth, has found a new way to get closer to tourists not only through beautiful images, but also through authentic, vivid and unforgettable experiences.
Source: https://baocaobang.vn/mang-xa-hoi-cau-noi-dua-du-khach-den-voi-nhung-trai-nghiem-chan-thuc-3177990.html
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