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Mercedes-Benz Vision Iconic: The future of pure electric luxury cars

Mercedes-Benz's Vision Iconic concept combines classic design heritage with level 4 autonomous technology and neural AI, shaping a new era for luxury cars.

Báo Nghệ AnBáo Nghệ An16/10/2025

At Shanghai Fashion Week, Mercedes-Benz unveiled the Vision Iconic, a concept that not only envisions the future of electric vehicles but also makes a statement about the intersection of centuries of heritage and groundbreaking technology. Inspired by legendary grand tourers, the Vision Iconic offers a bold vision of a luxury, intelligent and completely zero-emission vehicle.

Design heritage meets photovoltaic technology

The Mercedes-Benz Vision Iconic is a tribute to the past, clearly expressed through lines reminiscent of classic models such as the W 108, W 111 or 600 Pullman. The elongated, curvaceous silhouette is reminiscent of a classic sedan, but reinterpreted in a modern design language.

The front of the Mercedes-Benz Vision Iconic features a glowing grille and signature three-pointed star-shaped headlights.
The Mercedes-Benz Vision Iconic has a modern style while still retaining classic lines.

The front of the car stands out with a three-pointed star-shaped light cluster, similar to the language on the new generation CLA line, combined with the characteristic glowing radiator grille of the EQ electric car line. However, the overall shape of the radiator grille still retains its traditional features, creating a delicate balance between the past and the future. The rear of the car is softly curved down to the luggage compartment, accompanied by a slim LED taillight strip and a Mercedes-Benz logo inspired by the legendary 300 SL.

One of the most prominent technologies on the Vision Iconic is the ultra-thin photovoltaic coating integrated directly onto the surface of the car. This technology allows for clean energy generation without the need for silicon or rare earth elements, making recycling easier. With a claimed efficiency of up to 20%, the system can provide an additional energy for a distance of about 12,000 km per year under ideal conditions.

The rear of the Mercedes-Benz Vision Iconic is minimalist in design with a thin LED strip and a logo inspired by the 300 SL model.
The rear design is minimalist yet luxurious, emphasizing the brand's heritage.

Interior space: Art Deco mobile living room

Step inside, and the Vision Iconic welcomes passengers with a space that has been described as a “mobile living room” of the future. The interior is covered in dark blue velvet, combined with shiny metal decorative details, creating a luxurious and cozy atmosphere.

The interior of the Mercedes-Benz Vision Iconic is designed like a luxurious living room with velvet and metal materials.
The interior of the Vision Iconic is designed for maximum relaxation and luxury.

A special highlight is the floor, crafted using the straw marquetry technique – a high-end decorative art from the 17th century and revived in the 1920s with a propeller motif in the Art Deco style. The center console is a floating glass block called "Zeppelin", and when the door is opened, the instrument cluster will start up with an animation effect simulating a high-end Swiss chronograph watch.

The floor is crafted using the sophisticated straw marquetry technique, a high-end decorative art from the 17th century.
The straw inlay technique on the car floor is a unique detail, demonstrating the sophistication of handcrafting.

Autonomous technology and neural artificial intelligence

The Mercedes-Benz Vision Iconic is not just a beautiful car, but also a technological "laboratory". The car is equipped with advanced level 2 autonomous driving functions, optimized for urban environments and aiming for level 4 in the future. When activated under legal conditions, the system will allow the driver to completely relax and enjoy the interior space.

To realize this vision, the car is equipped with a lidar sensor cluster that can be hidden at the front of the car. More importantly, Vision Iconic integrates neuromorphic computing technology, an artificial intelligence system that simulates the activity of the human brain. This technology helps the autonomous system recognize objects and traffic signs 10 times more effectively than current systems, especially in bad weather conditions, while saving up to 90% of energy consumption.

Positioning and future vision

As a concept car, the Mercedes-Benz Vision Iconic will not be produced commercially. Instead, it serves as a manifesto, showing the brand's development direction in the era of electrification and autonomy. This model shows that Mercedes-Benz is not only focused on replacing the internal combustion engine with an electric motor, but also redefining the luxury experience, harmoniously combining the human element, brand heritage and pioneering technology.

Improvements in materials, solar energy technology and especially neural artificial intelligence on Vision Iconic will likely be applied to Mercedes-Benz commercial vehicles in the coming years, shaping a new standard of luxury, safety and sustainability.

Source: https://baonghean.vn/mercedes-benz-vision-iconic-tuong-lai-xe-sang-thuan-dien-10308311.html


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