MoMo is the most popular fintech on social networks in 2022

SGGPO 22/02/2023 20:30

According to the 2022 Fintech industry rankings conducted by Reputa that have just been announced, MoMo is the most popular electronic payment unit on social networks with a total score of nearly 150, nearly 4 times higher than the second ranked unit.

This result proves that MoMo is receiving a lot of attention from users on social networking platforms.

The Fintech Industry Ranking shows that in 2022, there were more than 1.6 million discussions related to this field in Vietnam (data collected by the Reputa system). Of which, electronic payment is the most discussed industry group with nearly 1.1 million discussions, more than 3 times the number of discussions about digital banking (nearly 350,000). The most active discussion group is the age group from 25 to 34 years old, accounting for 60%. This is also the generation that uses fintech applications the most.

The gap in popularity between the brands in the number 1 and 5 positions is quite large...

Reputa's report shows that MoMo ranks No. 1 in the ranking of electronic payment companies by popularity on social networks, with the highest total score of nearly 150 points. The total score is calculated including the nuance score (level of liking), discussion share score, interaction score, and spread score.

This result proves that MoMo is receiving a lot of attention from users on social networking platforms. This once again affirms MoMo's position as the leading super app in Vietnam. MoMo's "trendy" posts, meaningful and practical events and programs always receive positive interactions from the online community. Accordingly, MoMo is really serious about communicating on social networks, thereby enhancing the brand's reputation and business efficiency.

Mr. Nguyen Ba Diep, co-founder of MoMo shared: “Through content on social networks, we hope to build and develop the relationship between MoMo and users, listen more, get closer to users, and from there continue to develop many new features and services, maximizing benefits for users”.

Source: https://www.sggp.org.vn/momo-la-fintech-pho-bien-nhat-tren-mang-xa-hoi-nam-2022-post679671.html