Improve product development capacity and build brand for businesses

(CT) - On August 25, the Trade Promotion Agency coordinated with the Small and Medium Enterprise Support Center of Can Tho City (Department of Finance) to organize a training course and provide consultation to businesses to improve their capacity in product development, brand building and development. The activity is within the framework of the Vietnam National Brand program.

Businesses display and introduce products within the framework of the event.

Attending the training course, students are updated with knowledge and content about brand building: multi-dimensional approach to branding; brand positioning and the issue of choosing a brand model for businesses; designing identity and developing brand contact; brand communication, notes on brand communication... At the same time, students are provided with information about the National Brand program; instructions on preparing documents and files for the 10th selection period in 2026.

Enterprises are also supported by Alibaba.com Vietnam experts to improve their brand promotion skills and promote online exports through e-commerce platforms; and promote digital transformation applications in building and developing product brands.

News and photos: MY THANH

Source: https://baocantho.com.vn/nang-cao-nang-luc-phat-trien-san-pham-xay-dung-thuong-hieu-cho-doanh-nghiep-a190069.html