Organic ginger pill products are invested in design

"Upgrade"

Ms. Tran Thi Thanh, owner of the brand "Thanh An Ginger Balls" Organic (Thuy Luong Ward, Huong Thuy Town) has just received an award from the Chairman of the Provincial People's Committee (now Hue City) in the 2024 Innovation and Startup Competition.

In recent years, seeing her family’s traditional profession decline, Ms. Thanh was not satisfied. “Output decreased due to the lack of competitiveness in design and convenience. After a period of learning, I invested in machinery and produced organic ginger balls,” Ms. Thanh shared.

The small ginger balls are kept in small, neat boxes, which is probably the first plus point for Ms. Thanh's startup product. The warm flavor, pleasant aroma and importantly, the product is purely natural, retaining fiber. Ginger has many health benefits, which everyone must know. Now that product has been "upgraded", easy to use, convenient to carry and affordable, so it has gradually conquered the market.

Product model "Cajeput essential oil" with sophisticated design

With the advantage of being good at technology, in addition to equipping machinery and modernizing the production process, Ms. Thanh invests in promoting products, putting her products on e-commerce platforms, developing online sales channels...

“To produce ginger balls, I also took a risk, because to do it, I need a washing machine, a cutting machine, a dryer, a centrifuge..., but if I am afraid and do not dare to start, I will just stand still forever,” Ms. Thanh confided. Thus, a product bearing the brand of Hue ginger has been shaped in the market with a new version, but still has a strong traditional flavor, is more convenient and easier to use.

With the support of the Women's Union at all levels, the products produced by Ms. Thanh have been introduced and sold at fairs and product introduction days for women entrepreneurs... Thanks to that, Ms. Thanh's ginger balls are becoming more and more known, gradually winning over customers. In addition to dozens of production workers, Ms. Thanh has also expanded her sales network with nearly 50 collaborators to reach many different customers.

From the first orders, Ms. Thanh's ginger pellets are now sold everywhere and are available on modern sales platforms. In addition to ginger pellets, Ms. Thanh also produces turmeric pellets, ginger powder, turmeric powder... to diversify products and meet customer tastes.

Hue cajuput oil has been a brand for generations and has always maintained its fragrance as the essence of carefully distilled drops of oil. And the same goes for the cajuput oil of Ms. Pham Thi Kim Tien's family (from Phong Dien). Instead of the generic name of Hue cajuput oil, Ms. Kim Tien has developed her family's traditional profession by naming, building a brand and having the quality assessed by authorities, helping customers feel more secure when choosing, bringing her family's products further.

“Whatever job I do, it is for the purpose of developing the family economy , so why don’t I use the knowledge I have learned to develop it when my family already has a traditional job? With the thought that whatever I do must comply with regulations and ensure quality, I have registered a business license, registered a trademark, and done quality inspections...”, Ms. Tien shared.

Thanks to a systematic start, Ms. Tien's Kiem Phong Kim cajeput oil brand is gradually affirming its quality and design in the market. Instead of only selling wholesale and only having 100ml cajeput oil as before, Ms. Tien's cajeput oil products now have many types.

When traditional products are upgraded by young people, improving both quality and design, and having their own brand, they will develop sustainably, have a place in the market as well as affirm their position in the hearts of customers.

Revive the profession, build the brand

Preserving and developing traditional crafts not only helps create jobs for many local workers, but also helps affirm the products. With the perspective of young people and business acumen, women who know how to develop traditional crafts in the right direction have been contributing to shaping traditional craft brands. Many traditional craft products of women's association members' families that were at risk of being lost have been revived, developed and built their own brands by the women.

Product output is a challenge. Therefore, knowing how to fully utilize online sales platforms and e-commerce platforms is also an advantage. To reach customers on this platform, in addition to ensuring quality, taking care of appearance, improving designs and packaging is important...

When traditional craft products owned by women are no longer produced manually but with the help of modern machinery and equipment, and mass production, the cost will decrease. The products will not lose their traditional character but will be “packaged” in diverse, new and modern designs, suitable for customer tastes. That has contributed to raising the level of brands of traditional craft products.

Ms. Tran Thi Kim Loan, Member of the Provincial Party Committee, President of the City Women's Union, said: “In recent times, the spirit of entrepreneurship and innovation with successful ideas and connection projects has created jobs, increased income, and improved the lives of female members. Thanks to that, many female enterprises, association groups, and cooperative groups for production and trading in traditional crafts have been established. The application of digital technology in introducing products of startup models has received attention from women's unions at all levels. The City Women's Union regularly organizes training courses to raise awareness of digital transformation, online business, and application of digital platforms to promote and introduce products and participate in e-commerce platforms. Up to now, hundreds of traditional craft products of members and women have been introduced on cyberspace. These are the clearest evidence of the positive contribution to the overall socio-economic development of the city."

Thanh Thao