See Thanh Ha litchi on supermarket shelves in France

Photo caption — Many French customers highly appreciate the quality of fabrics imported from Vietnam.

Imported by ACEM company, the lychees are pink and fragrant, when peeled, the flesh is thick and juicy, when put in the mouth, the sweet taste penetrates every tooth, making diners unable to forget. Many customers expressed their joy when seeing Vietnamese lychees sold here.

Ms. Tam Fabre, a Vietnamese expatriate in France, was very impressed when she received the first lychees of the season this year. She said that as soon as she heard that the lychees were imported to the store, she came to try them and was very satisfied with the quality of the lychees.

Mr. Philippe Moine, a French customer, could not hide his pride when he said that he had known about Vietnamese lychees for 20 years and had always loved them. Holding the box of lychees in his hand, he seemed very satisfied because "this fruit has an attractive aroma, thick, juicy flesh and a sweet, cool taste, bringing a wonderful feeling when eating".

Ms. Do Thi Quynh Phuong, representative of ACEM company and also owner of the Cho Viet Phap supermarket chain, said that these are the first batches of goods that the company has imported in 2024. Although this year the lychee crop in the country was poor, this batch of lychees is of good quality, with uniform, fresh, sweet and juicy fruit. As soon as the lychees were put on supermarket shelves, many customers came to taste and buy them.

Ms. Quynh Phuong affirmed that the products imported by the company are all grown in planned areas, have clear origins, are carefully selected according to Globalgap standards and processed according to strict procedures to ensure that when they reach customers, the products are still fresh and delicious. Sharing the difficulties in selling this product, she said: "Because the lychee season is not long and preservation is not easy, the company cannot import in bulk. However, this year, ACEM company still plans to import about 10 tons of fresh lychee to meet the high demand of French customers."

In the success of bringing Vietnamese lychees to the French market, in addition to the efforts of importers, it is necessary to mention the great support of the representative of the Ministry of Industry and Trade of Vietnam in this country. According to Mr. Vu Anh Son, Head of the Vietnam Trade Office in France, thanks to the coordination of the Trade Promotion Agency - Ministry of Industry and Trade and suppliers in Vietnam, the first two tons of fresh lychees of this year's lychee season were officially imported into France by ACEM Company smoothly. The customs clearance procedures were carried out quickly, proving that the goods met all the requirements for quality and conditions. This is also the first time that the shipment went directly from Hanoi to Paris via a direct flight of Vietnam Airlines, ensuring the maximum preservation of the quality and flavor of Vietnamese lychees, which are famous among local consumers.

Mr. Vu Anh Son also said that, following the activities to support Vietnamese enterprises to penetrate the local market, the Vietnam Trade Office in France is coordinating with partners to build a long-term program and initially implement efforts to connect the Vietnamese community doing business in France, using that as a spearhead, supporting Vietnamese exporters to penetrate the French and European markets. The fact that the Vietnamese community in France has new importers participating in spreading Vietnamese goods is the result of this effort.

In order for Vietnamese agricultural products to penetrate and stand firm in a demanding market like the European Union (EU), Mr. Vu Anh Son emphasized: "Currently, the number of enterprises qualified and capable of exporting fresh fruit to France has been clearly defined. Thus, once a stable position has been determined, enterprises need to move to the next stage of improving the cultivation process and harvesting and preservation technology, to ensure the best quality of fresh fruit is retained. When the market has established a relatively even supply level, ensuring good quality will be an important factor to create a difference. And most importantly, it is still necessary to promote product introduction and promotion programs, helping Vietnamese goods reach more and more local consumers, thereby penetrating deeper and deeper into the markets of other countries. And it is in these activities that the role of Vietnamese Trade Offices abroad is shown as a key factor."

Along with the Vietnam - EU Free Trade Agreement (EVFTA), France in particular and Europe in general are potential markets for Vietnamese fruits and vegetables. Hopefully, in the near future, not only lychee, longan, or dragon fruit, but also other Vietnamese fruits will be able to reach customers in this region.

HA (according to Vietnam+)

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