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Japanese journalist impressed by the development of Vietnam's foreign media

Japanese journalist Miyake Kazuhisa stressed that the role of media professionals and journalists in this era is more important than ever.

VietnamPlusVietnamPlus12/06/2025

On the occasion of the 100th anniversary of Vietnam Revolutionary Press, a group of VNA reporters stationed in Japan had a special conversation with Mr. Miyake Kazuhisa, former Chief Representative of Kyodo News Agency in Vietnam.

With many years of experience and witnessing the development of Vietnamese journalism, Mr. Miyake shared his insights into the significant changes, as well as the challenges and opportunities that the Vietnamese journalism industry is facing in the context of digital transformation and globalization.

Journalist Miyake Kazuhisa served two terms as Kyodo’s Chief Representative in Hanoi. His first term (1996-1997) took place when Vietnam had just joined the Association of Southeast Asian Nations (ASEAN) and normalized diplomatic relations with the United States.

At that time, infrastructure was rudimentary, the streets were mostly bicycles and motorbikes, and information was difficult to get in real time. Mr. Miyake recalls his daily routine of checking morning newspapers such as Nhan Dan, Quan Doi Nhan Dan, Tuoi Tre, Thanh Nien and VTV’s night news.

News from VNA was also only broadcast a few times a day, so updates on events were often only available through newspapers the following day. English-language news sources were limited, mainly the weekly Vietnam News and Vietnam Investment Review, and there was no Internet. Gathering news and attending press conferences was a real challenge during the work process.

However, when he returned to Hanoi for his second term (2010-2015), the scene had completely changed. The explosion of Internet media had revolutionized the way news was reported.

Incidents such as major fires and serious accidents are reported in almost real time, a stark contrast to the 1990s and early 2000s.

Mr. Miyake regularly uses online news sites such as VietnamPlus of VNA and VNExpress. The media environment is also more open, with a significant increase in press conferences and events that foreign press can attend.

He noted that the government ’s press conferences and media relations activities have also become more frequent, interactive and of higher quality. He assessed this as a very positive development in Vietnam’s external communications efforts.

Journalist Miyake Kazuhisa pointed out that not only in Vietnam, but the media around the world is facing a completely new context. Today's young generation mainly receives information through smartphones and social networks.

This poses a major challenge: how to identify accurate information and prevent fake news and deepfake videos from spreading? He expressed concern about the accuracy of the data used to train artificial intelligence (AI), because much of this information is taken from the Internet and is not always correct.

Therefore, the Japanese journalist emphasized that the role of media professionals and journalists in this era has become more important than ever. Their responsibility is to provide accurate and truthful information.

Even as traditional media formats like print or television may be fading away, high-quality, well-researched, trustworthy content created by professional journalists remains at the core.

According to the veteran Japanese journalist, even though the media has moved to the Internet, articles still need to be done by experienced and principled reporters. Therefore, journalistic ethics must always be maintained strongly.

Additionally, another major challenge facing media organizations in both Japan and Vietnam is maintaining financial viability in this new environment.

Mr. Miyake said the most important thing is to continuously produce high-quality journalism. In addition, news organizations need to find new ways to generate revenue from their content, which is not easy./.

(Vietnam+)

Source: https://www.vietnamplus.vn/nha-bao-nhat-ban-an-tuong-ve-su-phat-trien-cua-truyen-thong-doi-ngoai-viet-nam-post1043917.vnp


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