Vietnam Cheo Theatre expands promotion of traditional arts

Sharing at the launching ceremony, Deputy Director in charge of Vietnam Cheo Theater, Dr., People's Artist Le Tuan Cuong emphasized: In the digital age, launching and operating a website is an extremely important task for a professional art unit like Vietnam Cheo Theater. Launching the new website, the Theater aims to research, collect, preserve, and promote the quintessence and uniqueness of traditional Cheo theater art, promoting the glorious tradition of Vietnam Cheo Theater over 70 years of formation and development.

Deputy Director in charge of Cheo Theater, Dr., People's Artist Le Tuan Cuong spoke at the website launch ceremony.

People's Artist Le Tuan Cuong also said that the website will introduce famous classic plays of traditional Cheo art such as: Quan Am Thi Kinh, Luu Binh Duong Le, Truong Vien, Kim Nham, Ton Manh - Ton Trong, Chu Mai Than, Tu Thuc; Introduce exemplary roles, quintessential excerpts, music, costumes, makeup, props, stage decoration... Through the website, the Theater also introduces typical and talented artists of the Vietnam Cheo Theater through many generations.

At the opening ceremony, many directors, staff and artists of the Vietnam Cheo Theatre gave their opinions to help the new website of the theatre be completed and operated professionally such as: How to make it possible for visitors to the website to read the important content that creates the brand of the Vietnam Cheo Theatre from history to the process of formation and development; The selection of artists must be truly representative; The performance schedule needs to be updated regularly and how to make it possible for the audience to have important information about the plays and programs.

Website of Vietnam Cheo Theatre

In addition to launching the website, the Vietnam Cheo Theatre also needs to promote interaction and promote traditional Cheo art on mass media, newspapers and social networking sites to communicate about new plays, behind-the-scenes stories of the "kitchen" of staging plays as well as exchanges with famous artists... which will contribute significantly to attracting audiences to the Vietnam Cheo Theatre.

Maintaining the orientation of preserving and promoting traditional Cheo art; maintaining regular monthly performances at Kim Ma Theater, being proactive in exploiting performance venues in localities, maximizing the internal strength of the creative art team in the unit... These correct policies have helped the performing arts activities of the Vietnam Cheo Theater remain stable while theatrical activities in general and traditional Cheo art in particular are increasingly facing many difficulties.

Launching the website, regularly interacting with the audience on social networks... further demonstrates the active innovation of the board of directors as well as the staff of the Vietnam Cheo Theatre in promoting Cheo art as well as diversifying its methods of operation to make traditional art more accessible to the audience./.

Source: https://toquoc.vn/nha-hat-cheo-viet-nam-mo-rong-quang-ba-nghe-thuat-truyen-thong-20240419215615906.htm