Ho Chi Minh City In the 10th Ho Chi Minh City Ao Dai Festival, there are 14 main activities, promising to attract thousands of residents and tourists to attend.
The 2024 Ho Chi Minh City Ao Dai Festival with the theme "I love Vietnamese Ao Dai" will take place from March 7 to 17, according to the Ho Chi Minh City Department of Tourism . The series of festival activities will take place at locations such as President Ho Chi Minh Monument Park and Nguyen Hue Walking Street, Lam Son Park, Youth Cultural House, Ao Dai Museum, QT4 Square (Thu Duc Saigon Riverside Park) and at famous historical, cultural and tourist sites in Ho Chi Minh City.
Thousands of people paraded in ao dai through the central streets of Ho Chi Minh City, at the 9th Ho Chi Minh City Ao Dai Festival 2023. Photo: Thien An
During the 10-day festival, there are 14 main activities for people and other areas to participate in, including performances with Ao Dai; the "Charming Ao Dai of Ho Chi Minh City" contest; the "Painting on Ao Dai" contest; the logo design contest to celebrate the 10th anniversary of the Ao Dai Festival of Ho Chi Minh City; exhibitions and interactions with Ao Dai; free and discounted tickets for tourists and city residents wearing Ao Dai to visit the Ao Dai Museum, the Southern Women's Museum and the War Remnants Museum.
Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, said that this festival is not only a unique cultural tourism product but also an important economic development driving force of the city, contributing to promoting economic growth in tourism and bringing significant revenue to local businesses.
Through the festival, Ho Chi Minh City wants to preserve and promote national cultural identity, while promoting the destination's image to the international tourist community, continuing to maintain the position of Ho Chi Minh City tourism.
"We hope that the Ao Dai Festival will not only be a unique cultural tourism product of Ho Chi Minh City but also of Vietnam," said Mr. Hoa.
In 2014, the Ho Chi Minh City Ao Dai Festival was first held at Dam Sen Cultural Park with 4 activities. By 2017, the festival had grown in scale and quality when it was first held in the city center with a series of 11 activities. Up to now, the Ao Dai Festival is held periodically in early March every year at the Ho Chi Minh Monument Park and Nguyen Hue Walking Street, attracting thousands of participants.
The tourism industry expects the festival activities to spread, with 21 districts, Thu Duc City, businesses, agencies, civil servants, public employees and female workers responding by wearing Ao Dai in public reception activities and at work during the festival.
Bich Phuong
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