Resort masterpieces that make the world admire

InterContinental Danang Sun Peninsula Resort can be considered the pioneer resort bringing luxury resorts to Vietnam.

Class does not come from… a plate of Beluga caviar

What is a luxury resort? Is it gold-plated villas and diamond-studded forks on plates of Beluga caviar? We might call a gold-plated hotel luxurious, but there are many things that cannot be defined by money.

Peninsula is the world's oldest luxury art hotel brand, with dozens of locations worldwide. The iconic Peninsula hotel in Hong Kong, founded in 1928, is famous for its "Lady of the Far East", which is filled with historical artifacts worth admiring. Despite the price tag of hundreds of millions of VND for a night's stay, Peninsula is still a particularly popular destination in Hong Kong.

Peninsula is just a typical example of the luxury resort trend that has appeared and spread in many developed countries around the world, in which boutique hotels are a type that has fascinated the world with "small but mighty" hotels. The price for a night's stay at these hotels will sometimes surprise you, sometimes up to hundreds of thousands of dollars.

InterContinental Danang Sun Peninsula Resort was honored as "World's Leading Luxury Resort" by World Travel Awards.

In Vietnam, InterContinental Danang Sun Peninsula Resort can be considered the first hotel to bring the world's high-end art-inspired resort to Vietnam, in 2012. Bringing the essence of world art, but still conveying local cultural identity - that is the successful formula that helped the hotel be honored by World Travel Awards as "World's Leading Luxury Resort" for 4 consecutive years.

InterContinental Danang Sun Peninsula Resort tells its own story by combining the most unique features of traditional Vietnamese architecture with elements from the wild. There, you will encounter a bar designed by a "noble monkey", a banana-yellow cinema and a toilet that many travel magazines have described as "the most interesting toilet in the world".

InterContinental Danang Sun Peninsula Resort can be considered a pioneer resort bringing luxury resorts to Vietnam and putting Vietnam on the global luxury resort map.

Hotel de la Coupole MGallery Sa Pa - Asia's Leading Design Hotel 2022

The "art hotel" trend and the names that elevate the status of Vietnamese tourism

Gold and silver are the embodiment of luxury, only art is the pinnacle of luxury. The elite are willing to pay up to 450 million USD for the world's most expensive painting by Leonardo da Vinci, so 100,000 USD for a night at a luxury resort that honors the beauty of art (let's call it an art hotel), is not expensive at all.

One of the reasons why art hotels are so prized is because of their conservation value. Built as an open and interactive “museum”, many art hotels house thousands of paintings, sculptures, photography, and even antiques from around the world.

However, a hotel is not a museum, and should not be one. Therefore, each art hotel has its own story and soul. It needs a lot of creative materials to encourage people to come and enjoy and relax.

JW Marriott Phu Quoc Emerald Bay Resort

Bill Bensley - the famous "resort wizard" with 150 resorts with artistic personality around the world once affirmed: "The more complex, the simpler". It sounds very paradoxical, but this master of architectural storytelling has turned that paradox into a truth, with the hotel masterpieces he collaborated withSun Group Corporation to create in Vietnam. Each of his hotels is a masterpiece of art and tells its own story.

JW Marriott Phu Quoc Emerald Bay, inspired by a 19th-century university, is Bill’s signature creation in Phu Quoc. “Over two years, we collected more than 3,000 antiques and vintage decorations to create the authentic beauty of the school,” he said. “From a 19th-century elevator to 48 original designs of a French six-wheeled car from 1910, the campus has countless fascinating anecdotes to explore.”

Hotel de la Coupole – MGallery (Sapa) is another example. This is a place to store thousands of fashion paintings, antique chests, fur coats, or necklaces with motifs of the Northwest ethnic groups to honor the cultural values ​​of the ethnic people in the mountainous regions of Vietnam. The furniture here is of course all antiques or specially designed by Aood & Ord – skilled interior designers and crafted by Vietnamese artisans. That makes the hotel a cultural intersection between the splendid France and the somewhat wild highland culture of ethnic minorities such as H'Mong, Dao, Xa Pho, Tay, Giay ...

Capella Hanoi - The Hudson Rooms and Koki restaurants become two new 'stars' in the luxury culinary scene in the capital

Meanwhile, Capella Hanoi – a typical boutique hotel in Vietnam pursues the art of music, when recreating the most glorious era of opera. Here, Bill's creative team has written stories associated with 47 world-famous legends: acting stars, excellent opera singers, famous dancers, or famous classical composers... Each room at the hotel is named after these 47 legends and tells their stories through thousands of memorabilia, costumes, photos, stage sets, art programs, and even opera glasses.

Each hotel has its own story and drama, each hotel offers a carefully calculated experience, and becomes a work of art: a profound piece of literature or a brilliant painting. Each art hotel of Sun Group designed by Bill Bensley is a unique and unmistakable piece, and this resort trend has truly put Vietnam on the global luxury tourism map.

After the famous wedding of an Indian billionaire couple at JW Marriott Phu Quoc Emerald Bay in 2019, this hotel is still proud to be a destination for the super-rich around the world.

“Artistic” resorts are becoming a world trend and unique products have brought Vietnamese tourism to the world.

At the end of 2019, Hotel de la Coupole-MGallery was honored at the world's leading prestigious awards such as World Travel Awards or World Luxury Hotel Awards with the titles "World's Leading Design Hotel", "World's Iconic Hotel", "World's Most Luxurious Architecturally Designed Hotel"...

With Capella Hanoi, the world has remembered the magnificent capital of Hanoi when it became one of the "100 best new hotels in the world" voted by Travel + Leisure. Time Magazine (USA) also mentioned Capella Hanoi as one of the best destinations in the world in 2021.

Sophisticated and private, unique and inspiring... hotels with artistic architecture have contributed to bringing the quintessence of humanity to Vietnam and preserving them creatively. A museum can sometimes cause a "headache" because of the mountain of quintessence of humanity, but an art hotel will be a place for visitors to feel the true happiness of enjoying the pinnacle of art in the most private and relaxing way possible, right in Vietnam.

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