Ninh Phuoc: Focus on developing OCOP products

Implementing the One Commune One Product (OCOP) Program, in 2023, Ninh Phuoc district has implemented synchronously, attracting many products to participate with improved quantity and quality. This is a positive signal in enhancing the value, contributing to promoting the strengths of the district's OCOP products.

In 2023, Ninh Phuoc has 13 new products of 8 entities registered to participate in the OCOP Program. Of which, there are 8 food products, 3 beverage products, 1 souvenir product and 1 rural service and sales product. Through the process of selecting ideas, assessing production and business plans, surveying facilities and based on evaluation and ranking criteria, 4 products participating in the OCOP Program in the first phase of 2023 were scored by the District OCOP Product Evaluation Council with 50 points or more and qualified for evaluation and ranking to meet 3-star standards. To achieve this result, in the past time, all levels, sectors and localities in the district have implemented many solutions to support and improve the capacity of entities participating in the OCOP Program; regularly promote propaganda and raise awareness for entities about the purpose and meaning of the program. Thereby, the subjects realize the benefits and effectiveness of developing OCOP products and actively participate.

According to the participants of the OCOP Program, this is not only an opportunity to promote and enhance the value of local strengths, but the OCOP Program is truly an opportunity for local establishments to exploit potential, upgrade, improve products, and promote production according to the product value chain. With the efforts of the subjects in building OCOP products, it has helped production and business establishments gradually increase the value of local agricultural products. Mr. Nguyen Ngoc Thien, Phuoc An 1 village, Phuoc Vinh commune shared: Previously, I grew custard apples mainly to sell to traders, so the price was unstable. In early 2023, with the local propaganda, mobilization and guidance and support from professional agencies, I participated in the OCOP Program with fresh Thai custard apple products. To date, Thai custard apple products have been evaluated by the OCOP Product Evaluation Council with 3 stars. This is not only an opportunity for me to improve product quality and expand the consumer market, but also a motivation for my family to develop more products, contributing to enhancing the local product advantages.

Dried apple products of Trung Tuan production and trading establishment (Phuoc Thuan)

was rated 3 stars by the District Product Evaluation Council.

The development of the OCOP Program in Ninh Phuoc district in recent times has helped entities change their production organization methods, improve product quality, expand production scale, diversify promotion and sales channels to help expand the market; open up opportunities for local people to participate in the production chain, increase the value of key products. At the same time, it has created a strong spread to agricultural production and business activities in the district, having a positive impact on the development of new effective production models; applying scientific and technical advances to production, contributing to improving the quality of agricultural products, bringing high efficiency to entities.

Mr. Dang Nang Tom, Head of the Department of Agriculture and Rural Development of Ninh Phuoc district, said: Through the OCOP Program, from 2020 to now, the district has developed 24 products to participate in the evaluation and ranking to be recognized as OCOP. In 2023 alone, 4 products were scored and ranked by the OCOP Product Evaluation Council of the district to meet 3-star standards. To continue evaluating and ranking OCOP products, in the coming time, the district will direct communes and towns to effectively implement the OCOP Program. Accordingly, the district will promote propaganda and mobilize entities to develop products with local potential and advantages to participate in OCOP products. Focus on supporting policies and mechanisms to encourage enterprises, cooperatives, and business households to participate in the OCOP Program; support production entities to build brands, packaging, documents, and procedures to recognize OCOP products as well as upgrade the products. At the same time, build the OCOP product value chain associated with the production areas of each locality; mobilize entities to promote the application of science - technology and engineering in the production of OCOP products; organize training courses for entities on the production process of agricultural products and OCOP products. Coordinate with departments and branches to support trade promotion for OCOP products and recognized district-specific products, in order to promote the image and connect product consumption; build a number of sales points and participate in fairs selling key local specialty products. Focus on promoting products on e-commerce platforms, online sales channels for specialty products, OCOP products of the district...

Tien Manh

Source