Vietnamese fish sauce and pho noodles spread flavors in Seoul

(NLDO) - At Seoul Food 2025 - where more than 1,640 booths from 45 countries and territories converge, the Vietnamese booth area attracted a large number of visitors.

Seoul Food 2025, which will take place from June 10 to 13, is expected to attract about 55,000 visitors and traders. This is one of the most prestigious food industry events in Asia, organized annually by the Korea Trade-Investment Promotion Agency (KOTRA) since 1983.

Mr. Kang Kyung-sung - Chairman of KOTRA (3rd from right) - visited the Vietnam booth at the exhibition.

On the opening day, the Vietnam booth attracted a large number of visitors, including many importers and distributors from Korea and neighboring Asian markets.

Many Korean customers are interested in Uncle Ba and Phu Nhi traditional fish sauce products - products of Tan Son Nhat Airport Services Joint Stock Company (SASCO) because of the brand's flavor, quality and heritage story.

Behind every drop of Uncle Ba fish sauce is a fermentation process that lasts more than a year. Anchovies are carefully selected, and Ba Ria salt is large-grained, "aged" for 3 years. Fish and salt are fermented, then transported to the barrel house. The wooden barrels, traditional process and family secrets are the 3 key factors that create drops of Uncle Ba fish sauce rich in protein and shimmering.

Produced entirely using the traditional barrel house method, from fresh anchovies and sea salt fermented for more than 12 months, Phu Nhi fish sauce carries the entire heritage of Phu Quoc craft village and the spirit of "clean from the root": no preservatives, no synthetic colors, no flavorings.

With the message "Preserving the essence of Vietnamese pho noodles" and "Health for Life", Ba Khoe fresh pho noodles are produced from clean, refined rice, with a healthy processing process, preserving the full flavor of fragrant rice.

Customers discuss cooperation at SASCO booth

The presence of pure Vietnamese products with good quality and neat presentation has received positive reviews from international partners.

SASCO also participates with selected products, invested in and developed systematically such as EZOS fruit juice or processed food lines, dried rice noodles, and dried fruit.

"We believe that for a Vietnamese dish to be accepted abroad, it must first retain its original soul, while also being ready to adjust to suit local tastes, within the framework of its original values that are not lost," shared a brand representative.

Many Korean partners are particularly interested in the traditional production process, clear source of raw materials and unique flavor of Vietnamese fish sauce. Through contacts at the event, Vietnamese brands have established initial connections with Korean importers, laying the foundation for long-term cooperation opportunities in the future.

Source: https://nld.com.vn/nuoc-mam-banh-pho-viet-lan-toa-huong-vi-tai-seoul-196250612153916894.htm