Nurturing Internal Culture: HDBank's Story on the Digital Race

For decades, the Rift Valley - the harsh land of Kenya - has been the cradle of marathon champions that have amazed the world . This miracle comes not only from physical or natural conditions, but also from a special culture: the culture of aspiration to overcome difficulties, where each running step is a testament to discipline, will and belief in constantly striving to change lives.

Likewise, in the development journey of modern businesses - where technology, data and automation are prerequisites, another "soft power" plays a core role: corporate culture.

That culture cannot be programmed like a technological system, but needs to be nurtured and spread from within. This is where internal communication plays an important, silent but persistent role in connecting people, shaping thinking and motivating the whole organization to run in the same direction: towards innovation, flexibility and sustainability.

At HDBank , corporate culture and internal communications are no longer a sideline, they are a strategy. For many years, HDBank has implemented a comprehensive innovation strategy starting with culture - a dynamic, creative, human-centered digital culture that is always ready to adapt to change.

Corporate culture at HDBank is nurtured and developed when each strategy and decision is transmitted and resonated by the internal strength of the team.

With that approach, internal communication at HDBank is not only an information bridge, but also a "soft weapon" that helps the organization spread innovative thinking, promote engagement and activate transformational behavior throughout the system.

A typical example is the course "Journey to the Future" - a large-scale mini MBA training program organized by HDBank for more than 700 middle-level leaders, focusing on modern management topics, digital transformation, ESG and AI, with survey programs and practical training in Thailand.

The real power of the training lies not just in the academic content, but in how culture is driven through internal communications: from the Workplace digital platform to multi-channel engagement, where every message, image and story inspires action for more than 40,000 employees.

And each training course has become a practical journey of digital business, developing digital culture to become a pillar of strength, while opening up a broad vision of endless digital resources.

The internal communication campaign "Journey to the Future" helped HDBank receive the "Best Internal Communication Campaign" award for the second consecutive time at VNPR Awards 2025, following the success of "HDBank in Me" in 2023.

According to experts from Global Alliance and ICCO, HDBank is becoming a model for how businesses integrate human resource strategy, technology and culture to create real and sustainable value in organizational operations.

With the success of "Journey to the Future", HDBank is showing a new but convincing direction: investing in internal communication is investing in internal strength - a core factor on the journey to becoming a flexible, creative and sustainable organization in the digital age.

Source: https://dantri.com.vn/kinh-doanh/nuoi-duong-van-hoa-noi-bo-cau-chuyen-cua-hdbank-tren-duong-dua-so-20250522153013105.htm