Developing cultural industry to build Hoi An into an ecological, cultural and tourist city

Image of a green destination Quang Nam

Hoi An, one of two cities in Quang Nam province, has a natural area of 6,354 hectares with a population of over 100,000 people. Hoi An Ancient Town is a special national monument, recognized by UNESCO as a world cultural heritage in 1999; the city also owns the Hoi An-Cu Lao Cham world biosphere reserve with many natural ecosystem values.

The city is home to more than 50 traditional crafts, including many craft villages recognized as national intangible heritage; many unique folk performances such as Ba Trao singing, Khoan singing, Sac Bua singing, Bai Choi singing, poetry, Ho Ve, and Tuong art. In addition to the two historical - cultural and revolutionary tradition exhibition areas, Hoi An has also newly established four specialized museums such as Trade Ceramics, Sa Huynh Culture, Folk Culture and Traditional Medicine.

Hoi An city seen from above.

In the past year, Hoi An has also focused on harmoniously combining intangible cultural values in the community, craft villages, traditional arts and culture such as folk songs, Ba Trao singing, Tuong singing and contemporary arts such as poetry, music, painting, etc. to enrich the spiritual life of the people, while creating unique tourism products in this "water-human meeting" place. In particular, connecting the ancient town heritage with the Hoi An-Cu Lao Cham World Biosphere Reserve and the cultural space of the countryside and craft villages has created unique and attractive products.

Hoi An has effectively carried out the transmission of folk art, put it into performances to serve tourists; opened folk song and traditional musical instrument classes, and established a traditional art performance house. These are outstanding features of investment in the creation and construction of indigenous cultural and tourism products with "cultural qualities", both preserving and serving the needs of the people, contributing to creating momentum for the development of the tourism economy, typically the programs "Old Town Night", "Walking Street", "Lantern Festival", "Silk Colors", "Asian Music Gala", ...

Quang Nam Provincial People's Committee recognizes that the rich history and cultural foundation have contributed to Hoi An's unique cultural values, creating a foundation for the development of the cultural industry. Implementing the Party and State's strategy for developing the cultural industry, the province has advocated sustainable tourism development, promoting industrial development, perfecting the cultural market, and linking it with tourism products to develop the socio-economy and improve people's lives.

Thereby contributing to promoting the soft power of Quang Nam culture in general and Hoi An in particular, creating many tourism development models based on cultural strengths, promoting the image of a peaceful, quiet, poetic ancient town; the image of a green destination Quang Nam with many unique cultural heritages, poetic and romantic nature, and the gentle and hospitable people of Quang.

Tourists enjoy singing Bai Choi in Hoi An.

Mobilizing resources for sustainable cultural industry development

In recent times, Quang Nam province has paid attention to and focused on planning tourism development in the province; especially in Hoi An city; creating a number of mechanisms and policies to attract investors to develop entertainment services to support the tourism industry. Many projects in South Hoi An as well as in the suburbs of the city have also contributed to the development of the night-time economy, creating entertainment services, and strongly promoting the cultural industry.

In addition to the live show "Hoi An Memories", Hoi An Memories Island has launched many minishows, adding unique cultural and historical experiences to visitors, each minishow brings a separate story,... Thanks to that, Hoi An tourism has received many titles and awards certified and ranked by prestigious organizations around the world, contributing to making Hoi An one of the attractive destinations of the country, contributing to the cultural industry in Hoi An contributing a large proportion of the local budget revenue every year,...

Quang Nam Provincial People's Committee affirmed that Hoi An will effectively promote resources for the development of cultural industries through solutions although "the road for the city to build and develop the cultural industry is still very long", it needs more new creative models with the spirit of socialization; the cooperation between the State, enterprises, artists, and people to participate in the work of building and developing the cultural industry associated with the effective implementation of the criteria in the UNESCO creative city network.

Hoi An Memory Island has launched many minishows, adding unique cultural and historical experiences to visitors, each minishow brings a separate story.

On the local side, Quang Nam province will focus on raising awareness and responsibility of all levels and sectors about the role of resources for the development of sustainable cultural industries, towards the common goal of "unleashing all potentials and resources, creating new momentum for the rapid and sustainable development of the country".

At the same time, perfect the institution, review and plan the overall resources; combine qualitative and quantitative in assessing the resources for developing cultural industries in Hoi An. Create high-quality human resources with reasonable scale and structure, directly serving the development needs.

In addition, increase financial resources for the development of cultural industries, especially those with specific characteristics, promote socialization through incentive mechanisms... Increase the application of science and technology in protecting and preserving cultural heritages; promote heritage education for generations, especially the young generation. Promote international cooperation, exchange experiences in creating financial and human resources; build and implement policies to promote resources in developing cultural industries of countries around the world.

Quang Nam Provincial People's Committee believes that, facing new opportunities and prospects, Hoi An will create new attractive and unique tourism products, becoming a destination in UNESCO's global network of creative cities, worthy of being an ancient town with many unique historical, cultural, economic and social values of Quang Nam and Vietnam./.

Source: https://toquoc.vn/phat-trien-cong-nghiep-van-hoa-de-xay-dung-hoi-an-tro-thanh-thanh-pho-sinh-thai-van-hoa-du-lich-20241003130057973.htm