Community tourism at Thanh Toan tile bridge

With the same product, it is difficult for customers to experience it in many places.

During a two-day tour of the communes in the western part of Hue City, Nguyen Tien Tai, a tourist from Ho Chi Minh City, was both excited and regretful. He was impressed with the scenery, people and culture here, but found many destinations had similar tourism approaches.

“Before coming, I did a lot of research. This is a land of ethnic minorities, with beautiful nature and a rich revolutionary tradition. But almost every commune does the same thing. If each commune exploits its own strengths and connects them into a common tour, tourists will definitely stay longer,” said Mr. Tai.

This opinion of tourists is also a concern of many people working in tourism. Mr. Tran Quang Hao, Head of the Hue City Community Tourism Association, Director of Hue Tourism Investment and Services Joint Stock Company, said: "Not only in the A Luoi region but also in Hue City, if there is specific planning, resource assessment, and product development suitable for each region, associated with each type of tourist, then calling for investment and development will be more effective. Each market has different needs and interests, if the product does not have its own identity, it will be difficult to retain tourists."

Reality over the years has shown that abundant resources are not enough to create advantages. Duplicate tourism products, lacking creativity, make tourists quickly bored. Typically in the lagoon area, the main experience still revolves around boat trips and enjoying seafood. In the highlands, folk songs - folk music - folk dances, bathing in streams, and staying at homestays are almost the same. It is this similarity that makes tourists feel "coming to a new place but still the same". When the product is not different, the journey is difficult to extend, and spending is limited.

Find your own way to connect

MSc. Pham Ba Hung, Permanent Vice President of Hue City Tourism Association, Principal of Hue College of Tourism analyzed: Good product planning will solve the situation of overloaded places and deserted places despite having resources. It is important that each locality must choose key products, associated with the season, with advantages, avoiding spreading. Besides, it requires perseverance from the government, commitment, consensus from the community and companionship from businesses.

Regarding this issue, Mr. Tran Quang Hao also analyzed: “When each locality has a unique product, it will be easy to connect and develop together. For example, the A Luoi tour can be formed from a common tour, with a common identity, but divided into 5 products. Typically, A Luoi 1 commune has A Nor waterfall, A Lin stream focusing on exploiting stream and waterfall tourism; A Luoi 2 commune has the advantage of a square, the old district administrative center and favorable traffic and infrastructure conditions to serve as a connection point and serve conference and seminar tourism. Or A Luoi 3 - where there is the A Luoi Ethnic Minority Cultural Village, A Sap river, sim garden... can exploit indigenous elements, creating experiences for groups of guests to "play the role" of locals, staying for a long time. A Luoi 4 commune has hot springs, primeval forests, suitable for primeval forest trekking and mineral baths for foreign guests. And A Luoi 5 has stops, famstays, "Developing tourism associated with schools".

To do a good job of planning and building products and services for each locality and Hue city, the tourism industry must have a large project, with specific surveys, analysis, and evaluation of the strengths of each locality to have a development direction, from which to plan tourism development for each destination. Focus on building and creating "satellites" to attract each group of visitors from Europe, Asia, etc. Each tourist destination must find its own direction, focusing on investment associated with customer segments and different customer streams.

Director of the Department of Tourism Tran Thi Hoai Tram shared that, with the orientation of perfecting the tourism product set for Hue and promoting local tourism, the tourism industry has been conducting many specific survey activities for each locality. On that basis, the city and the tourism industry also work with localities and businesses, promote the role of stakeholders, and form specific products.

Article and photos: HUU PHUC

Source: https://huengaynay.vn/du-lich/phat-trien-du-lich-dia-phuong-tranh-trung-de-di-cung-nhau-158645.html