Vietnamese films 'run out of steam' at the box office

Southern Forest Land revenue plummeted

After reaching the 100 billion VND mark on October 23 (after 11 days of screening), by the end of the afternoon of October 25, the revenue of Southern Forest Land had only increased by 7 billion VND, bringing the total revenue to 107 billion VND. This is not a bad number compared to other films, but it is really not as expected by the producers and the public for the film that was called the "blockbuster" of Vietnamese cinema.

Audience interacts with the film crew of Southern Forest Land

According to independent box office observer Box Office Vietnam, the current revenue of Dat Rung Phuong Nam after 14 days of showing is on the decline of about 50% compared to the first week. The film's revenue has dropped sharply, remaining at around 5 billion VND per weekend day, and on weekdays it only earns about 2.5 - 3.5 billion VND (previously it earned more than 10 billion VND per day). Therefore, Dat Rung Phuong Nam will hardly have a box office explosion with sudden revenue like Lat Mat 6: Tac Ve Dinh Menh, Nha Ba Nu at the beginning and middle of the year. Currently, the film's revenue only comes from theaters in Ho Chi Minh City, while in other areas or even Hanoi , the ticket sales are only small. The total number of screenings per day of Dat Rung Phuong Nam at theaters nationwide has also "cooled down", decreasing from 6,300 to more than 4,000.

Previously, the movie Mrs. Nu's House at the beginning of the year earned more than 200 billion VND in just 1 week, while Bo Gia reached 200 billion VND after only 9 days of showing, Lat Mat 6: The Fateful Ticket also reached 200 billion VND after 10 days.

Explaining the lack of momentum of Southern Forest Land , observers said it was due to strong reactions from the majority of the audience about the film's content, historical details, costumes, etc., making the audience hesitant to go to the theater to watch it.

Director Nguyen Quang Dung shared on his personal Facebook on the afternoon of October 25: "We are very sad that Dat rung phuong Nam was criticized. This is a film for the whole family, a family film, connecting generations, promoting humanity, love for the land". However, director Nguyen Quang Dung also added that he is currently in the process of completing the script for part 2, because at the end of the film, the sentence: "End of part 1 - The journey is still ahead" is written.

Film by famous crew only earns over 200 million VND

The box office also showed 3 other Vietnamese films that were equally "famous". I say "famous" because these 3 films came from famous directors and actors, not completely unknown. However, the revenue of these 3 Vietnamese films was said to be poor.

Scene from the movie Sleepy City

The film Giao Lo 8675 is the first work directed by director Tan DS (a famous name in the advertising film industry in Vietnam), directed by CEO Chau Le (who worked as CEO of M-TP Entertainment for Son Tung M-TP for 4 years), bringing together famous actors such as singer Isaac, Rocker Nguyen, beauty Emma Le, Loi Tran, comedian La Thanh... Unfortunately, the work has an old and loose script, so it has not attracted the audience. Not only is the story disconnected, the film's script is also patchwork and chaotic in genre. The film has only earned 2.4 billion VND since its release on October 6.

Meanwhile, the movie Live: Livestream by director - actor Khuong Ngoc, with a cast of "rising" comedians such as Ngoc Phuoc, Quoc Khanh, and famous TikTokers such as Ngan 98, Long Chun, Tina Thao Thi, Hoang Anh Panda, Be 7... was shown at the end of September, and just left theaters with a revenue of more than 2 billion VND. Although it has a current topic, telling about famous people on social networks with two different storylines: someone livestreaming mukbang (eating while live streaming) and someone reviewing food (sharing feelings) with many shocking scenes for the audience such as vomiting, showing off their bodies..., Live: Livestream still did not receive the attention of the audience because of many errors in the script. Most opinions rated the movie's content low with superficially built characters, offensive hot scenes to attract viewers...

Currently, The Sleeping City by director Luong Dinh Dung has just been released in theaters since October 13, and by the afternoon of October 25, it had only earned 211 million VND. Luong Dinh Dung has made a splash with 2 theatrical films Cha cong con, 578: The madman's bullet , which also won many international film awards, but with The Sleeping City , which is 73 minutes long, full of artistic qualities, metaphorical images, and sparing dialogue when using images to tell the story and describe the character's mood, but the way it is presented is not easy to watch for the majority of the audience.

If we say that because Sleepy City is an art film that is selective of its audience, then why are Rom (earning 64 billion VND) and Bright Night (22 billion VND), which are also two art films, successful in terms of revenue in the Vietnamese market? Producer Nguyen Khoa commented: " Rom and Bright Night , in addition to having popular and familiar content, enough to reach the majority of audiences, are also popular thanks to good media effects and positive film promotion on many platforms. Sleepy City has a dark theme like the introduction "Nhan chi so tinh ban ac", along with a creepy crime genre that makes it difficult for the majority of viewers to put themselves in the character's shoes. Besides, the naive acting and reciting dialogue of the amateur actors in the film also makes the audience feel disappointed at times".

The promotion of the above Vietnamese films is also poor when it fails to attract public attention. After the film premieres, the crew immediately withdraws, and there is no interaction to warm up the film. Incidents of "slip of the tongue" during promotion, such as the case of actor Rocker Nguyen of the film Giao Lo 8675 , speaking about the film with an arrogant attitude and unserious actions... also reduce the audience's sympathy for both the cast and the film.

Talking about this, director Victor Vu affirmed: "A movie's success or failure now, in addition to quality and the emotions it brings to viewers, must definitely focus on the promotion stage. If the movie is good, it must be promoted appropriately so that the audience knows to watch it; if a good movie is not promoted, who will know where to go to see it, and if a bad movie is forced to accept that there are no audiences."

Source link: https://thanhnien.vn/phim-viet-hut-hoi-o-phong-ve-185231025215008798.htm