What makes women in their 30s attractive?

Television dramas and entertainment programs targeting female audiences in their 30s are on the rise in South Korea - Photo: TVing

In reality, no single age group or gender can completely dominate the television content market, but women in their 30s are emerging as the primary consumer group for television and OTT streaming platforms.

They are gradually becoming a benchmark for success for television or OTT services, according to the Hankook Ilbo newspaper.

Women in their 30s are dynamic and enjoy variety.

Women in their 30s enter a stage of maturity and wisdom after a considerable period of life experience.

According to statistics in South Korea, this age group subscribes to an average of 2.5 different streaming services, the highest among all age groups, forming the largest user base for each streaming platform.

On the other hand, women in their 30s enjoy a wide variety of content, from romantic dramas to entertainment shows.

They are also highly regarded for their active viewing habits and their proactive approach to finding content that interests them across various platforms.

Additionally, they help attract new viewers by sharing their favorite content on social media in various ways.

The attention drawn to this group of women in their 30s has, in turn, attracted viewers of all ages, both young and old.

Reliable prediction tool

Recognizing this important audience, OTT platforms have launched a variety of content to cater to them.

Song Hye Kyo in The Glory - a drama that attracted a large female audience in their 30s.

The Glory , a Netflix series about 30-year-old Moon Dong Eun, who was bullied in school and plans revenge against her bullies, is a prime example of a successful series that attracts a large female audience in their 30s.

ENA, a South Korean pay-TV channel, gained attention with its dating show "I Am Solo ," which attracts women in their 30s.

The show "I Am Solo" attracts female Korean viewers in their 30s.

Two online streaming platforms, Wavve and Coupang Play, released the series Weak Hero Class 1 , and Anna also attracted a large female audience in their 30s.

It is this active interaction and sensitivity to content that makes women in their 30s reliable predictors of content.

tvN increased the proportion of women in their 30s to 70% in its internal drama review group. This reflects the channel's strategic focus on this age group.

In Vietnam , some media outlets have stated that they do not focus on female characters, but rather target different audiences depending on the program's content.

A representative from SK Pictures stated that the studio focuses on content to attract a wider audience, rather than just targeting female viewers.

Despite this perception, two-thirds of current television dramas primarily target female audiences in their 30s.

Some films that attracted attention and sparked heated debates, such as "Love Before the Wedding" and "Heart Rescue Station, " feature female protagonists in their 30s.

Source: https://tuoitre.vn/phu-nu-tuoi-30-co-gi-hap-dan-20240602180331442.htm