“Digital production methods are the decisive factor for a business's competitive advantage”

Mr. Le Hong Quang - General Director of MISA shared his experience in applying artificial intelligence (AI) and smart data to help MISA and businesses improve productivity in the context of digital technology.

At the seminar, Mr. Le Hong Quang - General Director of MISA shared his experience in applying artificial intelligence (AI) and smart data to help MISA and businesses improve productivity in the context of strong technology development and increasingly fierce market competition.

“If in the past, the production model of enterprises relied mainly on natural resources, today, digital production methods are the decisive factor for the competitive advantage of enterprises. This is the fundamental shift in thinking and action,” he said.

In the era of digital manufacturing, the application of the latest technologies such as AI to manufacturing business is increasingly becoming a key factor. According to Mr. Quang, the rate of enterprises applying AI to management has increased from 33% in 2022 to 72% in 2024 (according to IBM, Forbes, McKinsey). This technology is strongly supporting in customer service (56%), cybersecurity (51%), customer relationship management (42%) and content production (40%). Enterprises that apply data to make decisions can increase customer attraction 23 times higher than traditional enterprises.

Keeping up with the trend of applying AI in management, MISA has successfully developed the MISA AVA AI Assistant, which is directly integrated into the MISA AMIS Unified Enterprise Management Platform, allowing automation of processes and optimization of core operations such as finance - accounting, marketing - sales, human resources and operations.

In the field of finance and accounting, the MISA AVA assistant allows for the collection, checking of documents and automatic data entry, reducing the time for manual work. In addition, data analysis technology combined with AI also helps MISA AVA instantly detect abnormalities in expenses, identify and warn of potential financial risks. This technology also allows businesses to effectively evaluate the use of resources, prevent waste, analyze and forecast finances, and credit scoring to help businesses access capital quickly. Currently, 5,000 businesses have been granted a loan limit of VND 22,000 billion through the AI ​​integrated platform, with a disbursement success rate 5 times higher than traditional methods.

In the marketing and sales field, digital assistants support operations such as creating advertising content, personalizing advertising and customer experience, creating automatic customer care chatbots, and predicting and analyzing the market. Actual results show that applying AI helps increase customer care productivity by 1.71 times, thanks to using 350 people instead of 600 people, helping businesses optimize resources.

For the human resources field, MISA AVA assistant also helps reduce manual work and increase HR productivity by 50% through a number of features such as automatically drafting recruitment emails, identifying and extracting candidate information from photos, CVs, etc.

In the field of management, business owners can quickly ask and answer questions about data, reports, etc. with the MISA AVA assistant without having to wait, synthesizing information from many sources. The digital assistant also supports analyzing and forecasting indicators for business management, making recommendations to leaders - a solid foundation to help the leadership make strategic decisions quickly and effectively.

In conclusion, Mr. Quang emphasized that, firstly, AI is an inevitable trend, requiring businesses to quickly adapt to maintain competitive advantage. Second, businesses need to popularize AI in management to improve performance, build a culture of data-based decision-making and promote digital transformation with cloud computing platforms integrated with AI. Third, businesses need to continuously review and plan to apply AI to each process to help optimize operational and management efficiency.

In addition to Mr. Le Hong Quang’s speech, Ms. Dinh Thi Thuy – Vice Chairman of the Board of Directors of MISA also participated in the discussion “Joining forces for a self-reliant Vietnam”. Ms. Thuy emphasized: “In the digital age, business owners not only need to have a strategic vision but also must possess solid digital management capacity. Digital transformation requires immediate action, with strong determination and rapid speed, to lead the market, develop breakthroughs and achieve sustainable growth”.

Ms. Dinh Thi Thuy - Vice Chairwoman of MISA Board of Directors participated in sharing at the talk show "Joining forces for a self-reliant Vietnam"

Also within the framework of the event, MISA officially signed a cooperation agreement with Garment Corporation 10 to jointly support the unit in improving management, production and business efficiency through MISA's solutions.

Ms. Dinh Thi Thuy - Vice Chairwoman of MISA Board of Directors and Mr. Than Duc Viet - General Director of May 10 Company represented the two sides to sign the cooperation agreement.

Some other photos at the event:

MISA's booth attracted the attention of guests with AI-integrated digital solutions to help businesses increase productivity.

MISA team consults on AI-integrated digital solutions for guests.

Guests interact with MISA's AI-integrated Robot at the event.

MISA representative took photos with delegates at the event.

With over 30 years of strength in the technology field, MISA is committed to accompanying the Vietnamese business community to master AI technology and effectively apply it in management. Thereby, helping businesses improve their capacity, competitive advantage and quickly seize opportunities to "overcome difficulties" in a challenging economic context.

Source: https://www.misa.vn/152025/phuong-thuc-san-xuat-so-la-yeu-to-quyet-dinh-loi-the-canh-trannh-cua-doanh-nghiep/