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| The garden in the middle of Annabel's main house. Photo: Vogue |
Over the centuries, the Private Club has remained unchanged in spirit: private, selective and connecting influential people in the fields of economics, art, finance, politics and fashion. The core of the Private Club lies in its privacy, exclusivity and valuable connections that create a profound influence around the world. The decisions made here, the conversations on the tennis court or the handshakes at a dinner party can influence financial markets, business ecosystems or policy trends.
From Annabel's to Soho House: New Age Cultural Icons
In London, Annabel's is more than just a club. It's a legend. Located in the prestigious Mayfair district, it is considered one of the most prestigious Private Clubs in Europe. It has hosted private parties for Princess Diana, Frank Sinatra and Elizabeth Taylor. Meanwhile, many other world celebrities still have to... wait in line to be approved for membership.
Also in London, Soho House was born as a breath of fresh air for the creative community. From a small townhouse, it has now become a chain of Private Clubs present in more than 40 major cities such as New York, Barcelona, Los Angeles, Bangkok..., where filmmakers, architects, designers, technology CEOs gather in a private atmosphere but full of creative inspiration.
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| A room at Annabel's - the legendary nightclub in London. Photo: Vogue |
These Private Clubs and their branches around the world have become pop culture icons, especially in fashion, music and film. Private Clubs often appear as an underground setting for powerful, privileged figures.
In New York, Soho House has become a popular hangout for artists, actors and businessmen, a space that is both private and glamorous enough to attract big names. Singer Taylor Swift once held a thank-you party for The Eras Tour crew at Soho House, while actors Leonardo DiCaprio and Harry Styles are regulars at the rooftop bar. Under dim lights and classic jazz music, million-dollar deals can be sealed with just a handshake.
Behind the success of these icons is Copper Beech - the leading management and operation unit behind luxury real estate and prestigious Private Clubs, where famous people, world billionaires and the royal and aristocratic elite gather.
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| Soho House is a private members club beloved for its trust and extraordinary connections. Photo: Vogue |
Where trends and destiny are shaped
The core of Private Club is not luxury or prestige, but the carefully selected elite network. Possessing a membership card here has become a new measure for the super-rich. The criteria for selecting Private Club members go far beyond the concept of "having money". The approval process is based on quality, social status and personal relationships. New members need to be introduced by someone in the club. They must meet certain lifestyle, intelligence and quality standards. The list of members and activities in the club are always confidential.
Membership requires not only financial strength, but also social prestige, intellectual depth and recommendations from people in the system. “Money can buy many things – but it cannot buy this card if you are not invited.”
Behind closed doors, decisions of national and global significance are made in an informal way—over breakfast on a rooftop, or over a late-afternoon tennis match. Airbnb’s CEO once revealed that a major funding round was agreed upon at Soho House New York, before the company even went public.
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| Annabel's Members Club in London recreates the ballet “The Nutcracker” in its annual holiday display (pictured) |
Private Club in the new era: Where soft power and life inspiration converge
Not only are they commercial centers, modern Private Clubs like Ladbroke Hall or The Arts Club Dubai also incorporate art galleries, performance stages, and high-end retreats. The elite not only seek privacy, but also a place to explore culture, enjoy art, and shape their lifestyle.
Members of these Private Clubs, from startup founders, investment fund managers to Haute Couture designers, not only spend money, but create spending trends for millions of people.
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| The first Private Club in Vietnam appeared in Da Lat |
In Vietnam, the first Private Club operated by Copper Beech, located in the middle of a pioneering ESG real estate complex, is about to appear. Accordingly, Da Lat - a city located in the middle of a foggy plateau, with a European feel, possessing a long-standing cultural heritage, was chosen as the destination of the first Private Club in Vietnam, for the elite and super-rich around the world.
Information about the appearance of Private Club in Da Lat, expected to launch in September 2025, is attracting media attention, with the super-rich paying attention to find a place to truly belong and at the same time redefining the concept of privacy, aesthetic standards and connecting the elite in Vietnam.
Source: https://baolamdong.vn/thong-tin-doanh-nghiep/202506/private-club-he-sinh-thai-tinh-hoa-dang-am-tham-van-hanh-the-gioi-3412266/
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