Promoting Da Nang tourism in Malaysia

In her welcoming speech, Vice Chairwoman of the City People's Committee Nguyen Thi Anh Thi said that to meet the needs of Malaysian tourists, Da Nang has focused on investing in accommodation infrastructure, promoting direct flights and focusing on developing tourism products, tourism services, entertainment and cuisine to enhance the experience of serving tourists during their journey to explore Da Nang.

For the MICE and Golf market segments, the city issues MICE policies with special incentives and organizes international Golf festivals to attract this tourist market.

The Da Nang tourism introduction program in Kuala Lumpur, Malaysia was accompanied by 10 Da Nang and Central Vietnam tourism businesses includingSun Group Corporation, Vingroup Corporation (Vinpearl Joint Stock Company), Vietnam Travelmart Joint Stock Company, Viet Pilgrim Company Limited, Hoiana Resort & Golf, Visit Indochina, Wyndham Danang Golden Bay, Viet Pilgrim, Asian Companion Travel, Da Nang Dreamtrip and Peony Edu Travel. They had the opportunity to exchange and connect with nearly 100 partners who are major travel companies in Malaysia.

The program updates information on events, festivals, new tourism products, MICE tourism, golf, beach resorts, cuisine, etc. At the same time, it creates opportunities for Da Nang tourism businesses to expand and connect business with partners in Malaysia.

One of the highlights of the program is the introduction of the direct flight route Kuala Lumpur - Da Nang on September 24, 2024 operated by Malaysia Airlines with a frequency of 07 flights/1 week, increasing the flight frequency from Kuala Lumpur - Da Nang to 28 flights/1 week.

Malaysia Airlines' direct flight from Kuala Lumpur to Da Nang not only contributes to increasing the number of Malaysian tourists coming to explore Da Nang, but also opens up opportunities to connect with 170 destinations that Malaysia Airlines has a flight network to, especially with the markets of Indonesia, Australia, India, Europe... which are very potential for Da Nang tourism.

Within the framework of the working trip, the Da Nang City delegation had a meeting and exchange with Malaysia Airlines.

Accordingly, Da Nang requested the Media Company to promote Da Nang tourism on Malaysia Airlines channels. In addition, the two sides will coordinate to invite Famtrip, presstrip, and KOLs groups to experience Da Nang tourism and support communication to tourists in Malaysia.

Da Nang ranked 2nd in the Top 11 best destinations in Asia in 2024 thanks to its strengths in beach resort tourism, converging world-famous hotel brands, unique theme parks, night entertainment activities and rich culinary culture.

Da Nang also has the advantage of connecting to world cultural heritages and has been honored as Asia's leading festival and event destination.

The growth of international visitors to Da Nang in the first 7 months of 2024 demonstrates the attractiveness of the destination, with more than 2.4 million international visitors staying at hotels and resorts.

In particular, Malaysia is always in the top 10 international tourist markets to Da Nang city and has impressive growth. In 2016, there were only 26,787 Malaysian visitors to Da Nang, but by 2019, it had tripled to 88,583 visitors. In the first 7 months of 2024, there were 75,067 Malaysian visitors to Da Nang, almost reaching the level of the whole year of 2019.

WORKING DELEGATION - THANH THAO

Source: https://www.danang.gov.vn/web/guest/chinh-quyen/chi-tiet?id=60469&_c=3