According to Box Office Vietnam, "Exhuma: Ghost Tomb Raider" earned 90 billion VND in 3 days of official release and 2 days of early release.
With this, the film officially became the Korean film with the highest opening revenue at the Vietnamese box office. The previous record belonged to "Suddenly Winning the Lottery" with an achievement of 27 billion VND in the first 3 days.
"Exhuma" is labeled T16 (no audience under 16 years old) but has had an explosive media effect since it was rumored to arrive at the Vietnamese box office.
In 2 days of early screening, "Exhuma" sold 80,000 tickets, earning more than 30 billion VND, making it the Korean film with the highest number of pre-booked tickets of all time in Vietnam.
Every day, director Jang Jae Hyun's film is shown nearly 4,000 times at theaters, surpassing "Kung Fu Panda 4" to lead the Vietnamese box office.
With positive results and good media effects, "Exhuma" is expected to surpass "Suddenly Winning the Lottery" (150 billion VND) to become the highest-grossing Korean film at the Vietnamese box office.
In the Indonesian market, "Exhuma" has overtaken "Parasite"'s record and is recognized as the highest-grossing Korean film of all time in this country.
“Exhuma” is a supernatural mystery thriller that unravels the bizarre events involving a feng shui master (Choi Min Sik), an undertaker (Yoo Hae Jin), and two shamans (Kim Go Eun and Lee Do Hyun) as they relocate a mysterious grave in exchange for a hefty sum of money.
Right from the moment the trailer was revealed, the looks of Lee Do Hyun and Kim Go Eun caused a stir and were hotly discussed. Without any love element, the two young stars of the screen played the roles of superiors and subordinates but attracted a large number of young audiences to the theater. They played the roles of cold, tattooed magicians and faced mysterious spirits.
Director Jang Jae Hyun chose the mystery genre, opening up a spectacular worldview on screen. The film interprets traditional Feng Shui and shamanistic beliefs in a modern setting, exploiting unique Korean mystical elements.
Based on the excavation of a wealthy family's grave, the film combines Christianity, Buddhism, feng shui, the five elements, and burial and worship beliefs.
Historical stories, culture, and spiritual beliefs are also factors that help "Exhuma" get closer to Korean and Southeast Asian audiences, including Vietnam.
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