VPBank launches new luxury privileges for VIP customers

This is not only one of the privileges reserved for VIP customers but also a strategic step to affirm VPBank 's position and philosophy: raising customer service standards from convenience to high-class experience.

For elite customers - those who not only own large assets but also set high standards in every moment of life, a bank is no longer just a place to provide financial services. It must be a companion capable of understanding lifestyles, anticipating needs and creating experiences that are personalized to every detail. In the journey to improve services, banks today are constantly expanding their privileged ecosystem, from separate investment advice to lifetime insurance, the art of living, and even a private waiting space at the airport.

The launch of a special lounge area with the concept of “Lounge in Lounge” at the premium lounge The Sens at domestic terminal T3 - Tan Son Nhat International Airport, continues to be one of the privileges demonstrating this orientation of Vietnam Prosperity Joint Stock Commercial Bank (VPBank).

More than just an accompanying amenity, the "Lounge in Lounge" at The Sens is a place where technology, traditional aesthetics and 5-star service experience converge - a symbol of the bank's long-term commitment to elite customers. This is also a declaration of service class, where aesthetics and personalization blend, bringing a complete flight experience to successful people with high demands on quality of life.

The touch of sophistication

Inspired by the traditional silk making journey of Vietnamese craft villages, The Sens - Silk Concept lounge at Terminal 3 is designed as a delicate symphony, where silk becomes the main source of inspiration. Accordingly, customers can experience the common service at the lounge with a buffet counter, high-class culinary services. The "Lounge in Lounge" service with a special space reserved for VPBank Diamond Elite customers promises to bring moments of gentle relaxation, as if touching the thousand-year-old quintessence of the nation.

The Sens lounge space

At The Sens, VPBank Diamond Elite customers will be welcomed at a separate reception desk with VPBank branding, using QR codes from the VPBank NEO application for quick check-in. A private, sophisticated lounge area is designed exclusively for business people and guests who require privacy. Welcome drinks will be served as soon as guests take their seats.

Inside the waiting room, the space is divided into many areas: individual seating area, high-class buffet serving Asian and European dishes, A la Carte menu served at separate tables, relaxation area with massage chairs, or modern entertainment corner.

Especially for busy passengers, the Takeaway menu service is specially designed, offering sophisticated options such as cold brew coffee with berries, French pastries, iced milk coffee or Vietnamese bread. Customers just need to register at the reception desk to receive a meticulously prepared "brunch", convenient for hurried flights.

The Sens is jointly implemented by three units: VPBank - the leading bank in priority customer services, Sasco - Vietnam's leading airport operator, and LynkiD - a technology unit specializing in digitalizing user experiences. This is not just a lounge, but a strategic step affirming VPBank's position and philosophy: raising customer service standards from convenience to experience.

"Feels like coming home in the middle of a crowded airport"

Right after its opening on April 30, 2025, the “Lounge in Lounge” service welcomed many customers in the VPBank Diamond Elite and VPBank Private segments, including many businessmen who often travel far away, sophisticated art collectors, or international experts living and working in Vietnam.

"When I saw VPBank introduce the private lounge at T3, I tried it and was really surprised. All the procedures were very quick, just open the VPBank NEO app and scan the QR code and you're done. The space is quiet and spacious, with a personal working area and hot food served at the table. I took the opportunity to finish a contract right here. For me, it feels like "coming home" - even if it's just for an hour waiting for a flight," said Mr. Quang Duy, the leader of a logistics company in Ho Chi Minh City, who often flies domestically every week to manage the northern supply chain.

Ms. Thu Ha, an art collector who often travels between Hanoi and Ho Chi Minh City to attend art exhibitions, was also captivated by the cultural feeling that the waiting room brings.

"I never expected an airport lounge to evoke such a soft and profound feeling. Every detail, from wall patterns, design lines to light tones, all evoke the beauty of Southern silk. When sitting in that space, I clearly felt a "very different Vietnam" - modern but still preserving the quintessence," Thu Ha said.

According to VPBank representative, the “Lounge in Lounge” service is not only a step forward in service, it is part of the long-term strategy that VPBank pursues: creating a financial ecosystem - experience dedicated to each high-end customer profile.

From technology platforms like VPBank NEO, to bespoke consulting services, and now sophisticated waiting spaces at key airports, every touchpoint is designed to show appreciation.

The launch of the “Lounge in Lounge” service at The Sens on the occasion of the 50th anniversary of the country's Reunification is not only a message connecting national spirit with modernity, but also affirms the vision: "For a prosperous Vietnam" - where each customer can live fully with their own values.

Phuong Dung

Source: https://vietnamnet.vn/vpbank-ra-mat-dac-quyen-dang-cap-moi-danh-cho-khach-hang-vip-2400575.html