Developing branded OCOP products according to value chain

This is one of the goals in the plan to implement the One Commune One Product (OCOP) Program in Binh Thuan province in 2025, recently issued by the Provincial People's Committee.

Accordingly, we will develop branded OCOP products, following the value chain based on the strengths and advantages of local materials, culture and indigenous knowledge, especially specialties, products, craft village products and tourism services of villages, communes and communities in the direction of circular economy , ensuring a sustainable ecosystem. In addition, we will focus on supporting quality improvement, creating added value, perfecting products to meet the needs of the domestic market; developing a number of strong products towards the export market. Maintaining recognized OCOP products; upgrading and orienting the development of key products, with strengths to participate in the assessment of national OCOP products (5 stars) and developing community tourism products and services, eco-tourism and tourist destinations. Strengthening trade promotion activities, expanding consumption and export markets.

OCOP products in the province.

This plan promotes the development of OCOP products to unleash the potential and advantages of rural areas, increase people's income; continue to restructure the agricultural sector associated with the development of small-scale industries, occupations, services and rural tourism... contributing to the construction of new rural areas in depth, effectively and sustainably. To do that, the plan has outlined specific goals such as: Organizing at least 2 training courses for the subjects and managers of the OCOP Program at all levels on contents related to the OCOP Program. Developing new OCOP products associated with the advantages and strengths of the locality, prioritizing processed products, traditional products, craft villages and rural tourism products. Supporting consulting and completing the dossier of at least 3 potential 5-star products to participate in the evaluation and classification of national OCOP products.

Develop new OCOP products associated with local advantages and strengths.

In addition, continue to consolidate, improve, upgrade and enhance the quality of recognized products. Promote trade and promote products, develop a system to promote and advertise Binh Thuan OCOP products; 50% of OCOP entities participate in sales channels (supermarket systems or convenience stores or e-commerce trading floors, etc.). 40% of OCOP entities are cooperatives, cooperative groups, 30% of entities are small and medium enterprises. Build and consolidate 30% of economic organizations producing and trading OCOP products associated with the value chain. For the group of community tourism products and services, ecotourism and tourist destinations: Strive to have 2 more products achieving OCOP 3 stars or higher. Promote digital transformation in implementing the OCOP Program at all levels, etc.

Source: https://baobinhthuan.com.vn/phat-trien-san-pham-ocop-co-thuong-hieu-theo-chuoi-gia-tri-130157.html